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Author: Tudor Bodea Publisher: ISBN: 9781606492574 Category : Business & Economics Languages : en Pages : 160
Book Description
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Author: Tudor Bodea Publisher: ISBN: 9781606492574 Category : Business & Economics Languages : en Pages : 160
Book Description
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Author: Sara Dolnicar Publisher: Springer ISBN: 9811088187 Category : Business & Economics Languages : en Pages : 332
Book Description
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Author: Anne E. Beall Publisher: iUniverse ISBN: 1936236176 Category : Business & Economics Languages : en Pages : 99
Book Description
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Author: Konstantinos K. Tsiptsis Publisher: John Wiley & Sons ISBN: 1119965454 Category : Mathematics Languages : en Pages : 288
Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Clarke Caywood Publisher: McGraw Hill Professional ISBN: 9780786311316 Category : Business & Economics Languages : en Pages : 612
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: Marek Chmel Publisher: Packt Publishing Ltd ISBN: 1789950333 Category : Computers Languages : en Pages : 522
Book Description
Use Microsoft SQL Server 2019 to implement, administer, and secure a robust database solution that is disaster-proof and highly available Key FeaturesExplore new features of SQL Server 2019 to set up, administer, and maintain your database solution successfullyDevelop a dynamic SQL Server environment and streamline big data pipelinesDiscover best practices for fixing performance issues, database access management, replication, and securityBook Description SQL Server is one of the most popular relational database management systems developed by Microsoft. This second edition of the SQL Server Administrator's Guide will not only teach you how to administer an enterprise database, but also help you become proficient at managing and keeping the database available, secure, and stable. You’ll start by learning how to set up your SQL Server and configure new and existing environments for optimal use. The book then takes you through designing aspects and delves into performance tuning by showing you how to use indexes effectively. You’ll understand certain choices that need to be made about backups, implement security policy, and discover how to keep your environment healthy. Tools available for monitoring and managing a SQL Server database, including automating health reviews, performance checks, and much more, will also be discussed in detail. As you advance, the book covers essential topics such as migration, upgrading, and consolidation, along with the techniques that will help you when things go wrong. Once you’ve got to grips with integration with Azure and streamlining big data pipelines, you’ll learn best practices from industry experts for maintaining a highly reliable database solution. Whether you are an administrator or are looking to get started with database administration, this SQL Server book will help you develop the skills you need to successfully create, design, and deploy database solutions. What you will learnDiscover SQL Server 2019’s new features and how to implement themFix performance issues by optimizing queries and making use of indexesDesign and use an optimal database management strategyCombine SQL Server 2019 with Azure and manage your solution using various automation techniquesImplement efficient backup and recovery techniques in line with security policiesGet to grips with migrating, upgrading, and consolidating with SQL ServerSet up an AlwaysOn-enabled stable and fast SQL Server 2019 environmentUnderstand how to work with Big Data on SQL Server environmentsWho this book is for This book is for database administrators, database developers, and anyone who wants to administer large and multiple databases single-handedly using Microsoft's SQL Server 2019. Basic awareness of database concepts and experience with previous SQL Server versions is required.
Author: Richard Stiennon Publisher: It-Harvest Press ISBN: 9780985460709 Category : Languages : en Pages : 188
Book Description
UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.
Author: Eric Benjamin Seufert Publisher: Elsevier ISBN: 0124166989 Category : Business & Economics Languages : en Pages : 254
Book Description
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. - Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue - Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers - Get practical tips and analytical guidance to successfully implement the freemium model - Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch - Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Author: Dr Yubraj Giri Publisher: AuthorHouse ISBN: 1728396093 Category : Business & Economics Languages : en Pages : 195
Book Description
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
Author: Timo Dietrich Publisher: Springer ISBN: 9811018359 Category : Business & Economics Languages : en Pages : 210
Book Description
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Author: Tudor Bodea
Author: Tudor Bodea
Author: Sara Dolnicar
Author: Anne E. Beall
Author: Konstantinos K. Tsiptsis
Author: Clarke Caywood
Author: Marek Chmel
Author: Richard Stiennon
Author: Eric Benjamin Seufert
Author: Dr Yubraj Giri
Author: Timo Dietrich