Author: Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 0
Book Description
Section 1: Clothing and Footwear Industry
Author: Textiles Clothing and Footwear Industries
Author: Marketing Fashion Footwear
Author: Tamsin McLarenPublisher: Bloomsbury Publishing
ISBN: 1474262953
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
The Perfect Fit
Author: Claudio E. BenzecryPublisher: University of Chicago Press
ISBN: 0226815900
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 272
Book Description
Preface: The frailty of commodity chains -- From head to toe -- From the designer's point of view. From "the global" to "the girl" ; When is a shoe a shoe? -- Feet and fit. The world at her fit: scale-making, uniqueness, and standardization ; Cinderella on the Pearl River Delta: who has the power to translate? -- The global in the rearview mirror -- Interlude: a landscape of factories ; The ruins and rubble of Novo Hamburgo: skill and melancholia in a global shoe town -- Conclusion: what did we learn about globalization by looking at shoes? -- Coda: shoe is a gipsy business.
Official Gazette of the United States Patent and Trademark Office
Author: Marketing Fashion Footwear
Author: Fiona Armstrong-GibbsPublisher: Bloomsbury Publishing
ISBN: 1472579313
Category : Design
Languages : en
Pages : 240
Book Description
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector. The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.
Re-import Concessions
Author: Publisher:
ISBN: 9780642103024
Category : Clothing trade
Languages : en
Pages : 242
Book Description
PPE Made Easy
Author: Jeffrey O. StullPublisher: Government Institutes
ISBN: 1591919770
Category : Social Science
Languages : en
Pages : 654
Book Description
Using an easy-to-use checklist format, author Jeffrey Stull, an internationally recognized expert in the area of protective clothing, examines the types of industrial and fire hazards that warrant PPE protection. He also covers how to select equipment from the range of products available, which materials are affected by the hazards, and how that influences selection, care, and maintenance of PPE.
Federal Register
Author: Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 472
Book Description
Journal of the House of Representatives of the United States
Author: United States. Congress. HousePublisher:
ISBN:
Category : Legislation
Languages : en
Pages : 1796
Book Description
Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House."