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Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Silvia Sivera Publisher: Editorial UOC ISBN: 8491161414 Category : Business & Economics Languages : en Pages : 192
Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author: Damianos P. Sakas Publisher: World Scientific ISBN: 1848165102 Category : Business & Economics Languages : en Pages : 640
Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Author: Raymundo Ramirez Publisher: Raymundo Ramirez ISBN: Category : Antiques & Collectibles Languages : en Pages : 16
Book Description
No one knows for sure if Platon was born in Athens or Aegina in 427 BC. In the last years of his life, he devoted himself to teach in one of the academies of his hometown. He told us a story referring to love. In the story, “The Banquet”, Platon explained to us how a group of friends (men and women), while they were enjoying good wines and rich foods, they were trying to discover the meaning of the powerful demon called Love.
Author: Chandler Wright Publisher: Alakai Publishing LLC ISBN: Category : Business & Economics Languages : en Pages : 135
Book Description
Do you want the freedom and flexibility to work from anywhere, anytime, for however long you want? Do you want to create additional income for yourself? Do you want to quit your 9 to- 5 job but still have the freedom to build a sustainable income? Do you want to fire your boss? If these questions are always on your mind, then this book is for you! Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner can help you create an income stream that enables you to work anywhere, anytime, with minimal effort but with the ability to maximize your profit. You are your own boss when it comes to affiliate marketing. Inside this book, you will discover: The basics of affiliate marketing – Easy-to-implement guide Different types of channels, and programs you can join and which ones are the BEST The step-by-step process of establishing an affiliate business, strategies, as well as do’s and don’ts The best affiliate marketers in the online space right now to learn and get inspiration from Optimization techniques to use to get your site established and noticed How to go from $0 to $10,000 a month in affiliate marketing with proven scaling methods And much more! This book can help you maneuver through all the information of Affiliate Marketing from strategies, which channels to choose, what programs you should join, and what rookie mistakes you should avoid. It will also help you to understand the benefits of affiliate marketing and how to get started in the best way possible. It also explores best practices from successful affiliate marketers as well as how to optimize your site and content to attract customers and attain sustainable income. Lastly, it will show you a step-by-step plan to go from zero to $10,000 a month with your very own affiliate marketing business. Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner thoroughly explains why affiliate marketing is one of the best business models to start RIGHT NOW and how you can create a sustainable passive income with it. So, crack this one open today, scroll up, and click “Buy Now” to begin immediately implementing the strategies inside to build your affiliate marketing business that you can create and earn at anytime, anywhere!
Author: C.X. Cruz Publisher: C.X. Cruz ISBN: Category : Business & Economics Languages : es Pages : 47
Book Description
Algunos modelos de negocios en línea son tan sorprendentemente simples que literalmente implican hacer poco más que "copiar y pegar" un modelo de negocio emocionante para comenzar a hacerlo funcionar para usted. Dirigir un negocio en línea te da una manera de ganar dinero haciendo algo que amas y que realmente te apasiona. Más que eso, te permitirá desarrollar una pequeña cantidad de fama. En resumen, no hay límite para lo que puede lograr usando negocios en Internet y es algo en lo que todos deberían participar. En este libro electrónico descubrirá todo lo que necesita saber para comenzar a administrar un negocio de éxito masivo en su tiempo libre. Aprenderá las formas más rápidas y efectivas de comenzar a ganar dinero en línea. Vas a descubrir modelos de negocio que puedes implementar fácilmente en cuestión de horas o incluso menos. Temas tratados: La economía de la web El papel del comercializador de Internet Productos PLR: la forma más rápida imaginable de comenzar a obtener ingresos confiables en línea ¿Qué es el marketing de afiliación? Cómo funciona Otros excelentes modelos de negocios en línea que puede configurar en poco tiempo Elegir el nicho Elegir productos con propuesta de valor Una introducción a los anuncios de Facebook y cómo hacerlo bien Introducción a Google AdWords Por qué siempre debe vender y nunca mostrar anuncios que genera confianza y ofrece valor Hacks de crecimiento para hacer crecer rápidamente a su audiencia Tu guía súper rápida de SEO
Author: Russell Brunson Publisher: Hay House, Inc ISBN: 140196060X Category : Business & Economics Languages : en Pages : 425
Book Description
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Author: Lee Odden Publisher: John Wiley & Sons ISBN: 1118167775 Category : Business & Economics Languages : en Pages : 259
Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Paulo Carlos López-López Publisher: Springer Nature ISBN: 9811963479 Category : Technology & Engineering Languages : en Pages : 573
Book Description
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Author: Master Today Publisher: ISBN: 9781393997252 Category : Languages : es Pages :
Book Description
Hoy en d?a todas las empresas est?n en las redes sociales... ¿Y t?? ¿Sabes c?mo funciona la plataforma, por d?nde empezar y c?mo utilizarla para tu negocio? Si te sientes abrumado, este es el libro que te ayudar? a sacar m?s provecho de Facebook: nuevos clientes, clientes que regresan, embajadores de la marca, fans, lo que sea. A?ade Facebook a tu plan de marketing y observa c?mo crecen tus ventas... Hay 2.000 millones de usuarios activos en Facebook cada mes, lo que lo convierte en un recurso primordial para los profesionales del marketing y los propietarios de empresas. Haz crecer tu negocio en las redes sociales con un buen plan de marketing en redes sociales. Desarrolla ideas y aumenta el conocimiento de la marca, atrae clientes fieles y alcanza tus objetivos empresariales. Estas son algunas de las cosas m?s importantes que aprender?s en este libro: Los elementos m?s importantes para un plan de marketing en Facebook Crear un contenido excelente y ?nico que destaque y conecte con tu cliente ideal Formas efectivas de compartir en las redes sociales (y destacar) Conseguir cientos de nuevos seguidores para hacer crecer tu audiencia Aumentar el tr?fico a tu sitio web Ofrecer el mejor servicio al cliente Aumentar las ventas de tus productos y/o servicios Integrar el marketing de Facebook con otras estrategias de marketing Evitar errores comunes Facebook es una comunidad activa de consumidores, as? que no pierdas la oportunidad de atraer a estas personas. Este libro est? totalmente actualizado (2021) y cubre las ?ltimas herramientas y funciones importantes para los profesionales del marketing, los propietarios de empresas y los due?os de p?ginas de Facebook. Adem?s, hace que el marketing en Facebook sea mucho m?s f?cil y emocionante.
Author: Gary Armstrong
Author: Gary Armstrong
Author: Silvia Sivera
Author: Damianos P. Sakas
Author: Raymundo Ramirez
Author: Chandler Wright
Author: C.X. Cruz
Author: Russell Brunson
Author: Lee Odden
Author: Paulo Carlos López-López
Author: Master Today