Author: Mary E. LassanyiPublisher:
ISBN:
Category : Aquaculture
Languages : en
Pages : 42
Book Description
Seafood Marketing Resources
Author: Mary E. LassanyiPublisher:
ISBN:
Category : Aquaculture
Languages : en
Pages : 42
Book Description
Seafood Marketing Resources
Author: Mary E. LassanyiPublisher:
ISBN:
Category : Aquaculture
Languages : en
Pages : 42
Book Description
Seafood Marketing Resources
Author: Mary E. LassanyiPublisher:
ISBN:
Category : Aquaculture
Languages : en
Pages : 0
Book Description
Seafood and Aquaculture Marketing Handbook
Author: Carole R. EnglePublisher: John Wiley & Sons
ISBN: 1118845501
Category : Technology & Engineering
Languages : en
Pages : 421
Book Description
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Seafood Marketing and Promotion
Author: Potter, Edward W.Publisher:
ISBN:
Category : Fish trade
Languages : en
Pages : 14
Book Description
Seafood Marketing and the Management of Marine and Aquacultural Resources
Author: Seafood
Author: Zdzislaw E. SikorskiPublisher: CRC Press
ISBN: 9780849359859
Category : Technology & Engineering
Languages : en
Pages : 260
Book Description
This must-have resource focuses on marine food composition as it relates to nutrition. Filled with illustrations and graphs, it describes the biological and technical factors which effect the availability and quality of seafood resources and provides information on the biochemical changes, functional properties, contents, and biological value of the main components of the major marine food organisms. It presents the yield of edible parts for the different species and the applied procedures of processing and culinary preparation. This volume is intended for the general reader who is interested in food production, marketing, and nutrition, and is also an ideal text for students of food science as well as professionals in the food trade and fish industry.
Seafood and Aquaculture Marketing Handbook
Author: Carole R. EnglePublisher: Wiley-Blackwell
ISBN: 9781118859285
Category : Technology & Engineering
Languages : en
Pages : 416
Book Description
Aquaculture Marketing Handbook
Author: Carole R. EnglePublisher: John Wiley & Sons
ISBN: 0470276436
Category : Technology & Engineering
Languages : en
Pages : 286
Book Description
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Branding Seafood
Author: Laura RitterPublisher:
ISBN:
Category : Seafood
Languages : en
Pages : 4
Book Description
"The globalization of the seafood market has stressed many North Carolina processors. However, they can tap into Americans' growing demand for easy-to prepare value-added seafood products. Regional restaurants and specialty retail stores have the strongest demand for value-added seafood. To better sell to these businesses and their customers, processors must create a brand identity and advertising program to promote new products. Efficient manufacturing and effective marketing are essential. The information in this publication will give you on overview on how best to market a new product to your customers. For additional resources, visit: www.ncseagrant.org/brandingseafood." --Conclusion.