Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Scripted Affects, Branded Selves PDF full book. Access full book title Scripted Affects, Branded Selves by Gabriella Lukács. Download full books in PDF and EPUB format.
Author: Gabriella Lukács Publisher: Duke University Press ISBN: 0822393239 Category : Social Science Languages : en Pages : 280
Book Description
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium’s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Author: Gabriella Lukács Publisher: Duke University Press ISBN: 0822393239 Category : Social Science Languages : en Pages : 280
Book Description
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium’s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Author: Gabriella Lukács Publisher: Duke University Press ISBN: 1478007184 Category : Social Science Languages : en Pages : 145
Book Description
In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.
Author: Naomi Klein Publisher: Macmillan ISBN: 9780312203436 Category : Business & Economics Languages : en Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Maya Rock Publisher: Speak ISBN: 0147518016 Category : Interpersonal relations Languages : en Pages : 338
Book Description
Reality is deadly when you go off script. Bliss Island seems like an idyllic place to live - especially to the people suffering on the war-torn mainland. What's not so idyllic about Bliss is the fact that the Island is a set, and everyone's life is a performance; they're all stars of a hit reality TV show, Blissful Days. Characters on the show think they're better off on Bliss than the mainland, but they're always in danger of being cut if their ratings dip too low. And no one really knows what happens to cut characters. Nettie Starling has never had great ratings, so it seems lucky when a producer offers suggestions to help her improve. But she'll soon have to decide how far she'll go to preserve her ratings ... especially when she learns what could happen to her if she doesn't.
Author: Patti M. Valkenburg Publisher: Yale University Press ISBN: 0300218877 Category : Psychology Languages : en Pages : 341
Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author: Adam Arvidsson Publisher: Routledge ISBN: 1134277873 Category : Business & Economics Languages : en Pages : 177
Book Description
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Author: Mitsuhiro Yoshimoto Publisher: University of Michigan Press ISBN: 1929280769 Category : Social Science Languages : en Pages : 299
Book Description
Television, Japan, and Globalization makes a monumental contribution to the literature of television studies, which has increasingly recognized its problematic focus on US and Western European media, and a compelling intervention in discussions of globalization, through its careful attention to contradictory and complex phenomena on Japanese TV. Case studies include talent and stars, romance, anime, telops, game and talk shows, and live-action nostalgia shows. The book also looks at Japanese television from a political and economic perspective, with attention to Sky TV, production trends, and Fuji TV as an architectural presence in Tokyo. The combination of textual analysis, clear argument, and historical and economic context makes this book ideal for media studies audiences. Its most important contribution may be moving the study of Japanese popular culture beyond the tired truisms about postmodernism and opening up new lines of thinking about television and popular culture within and between nations.
Author: Jenny Odell Publisher: Melville House ISBN: 1612198554 Category : Technology & Engineering Languages : en Pages : 259
Book Description
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Author: Jeremy Howick Publisher: Quercus ISBN: 1635060796 Category : Health & Fitness Languages : en Pages : 354
Book Description
Award-winning Oxford University researcher Dr. Jeremy Howick draws on the latest peer-reviewed medical studies to arm readers with scientific evidence that will empower them to make sensible choices about what drugs to take, what drugs to give their children, and when (and when not) to simply let the body do its thing. "READ THIS BREAKTHROUGH BOOK!" --DEEPAK CHOPRA The miracles of modern medicine--and our overreliance on prescription drugs and surgical procedures--have obscured the evolutionary ability of the body to heal itself, as Dr. Jeremy Howick explains in this groundbreaking book. Wealthy countries have become highly dependent on medical intervention: On average, one-fifth of all Americans, half of the elderly British, and two-thirds of older Canadians take at least five prescription drugs per day, their lives a nonstop ritual of pill popping and managing side effects. One in ten people takes antidepressants, and millions of boys who can't sit still in school are prescribed methamphetamines. Skyrocketing global healthcare costs render this overmedication increasingly unaffordable. In Doctor You, Howick explains that the abundance of modern drugs and technologies has blinded us to the fact that the human body produces its own drugs that can treat pain, is capable of curing itself of many physical ailments as well as a surgeon, and can even combat most mild depression as well as any psychologist. Recent clinical trials clearly show that states of mind affect our health: relaxation, positive thinking, and comfortable social environments all provide measurable health benefits--sometimes as effectively as blockbuster drugs. With a methodical and approachable analysis of modern medicine's overuse of pharmaceutical intervention and the scientific evidence for your body's innate power to heal itself, Doctor You will change the way you think about your health, your body, and your approach to medicine.
Author: Gabriella Lukács
Author: Gabriella Lukács
Author: Gabriella Lukács
Author: Gabriella Lukács
Author: Naomi Klein
Author: Maya Rock
Author: Patti M. Valkenburg
Author: Adam Arvidsson
Author: Mitsuhiro Yoshimoto
Author: Jenny Odell
Author: Jeremy Howick