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Author: Gordon Foxall Publisher: Routledge ISBN: 1317332962 Category : Business & Economics Languages : en Pages : 573
Book Description
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author: Gordon Foxall Publisher: Routledge ISBN: 1317332962 Category : Business & Economics Languages : en Pages : 573
Book Description
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author: Gordon Foxall Publisher: Routledge ISBN: 113523809X Category : Business & Economics Languages : en Pages : 201
Book Description
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Author: Gordon Foxall Publisher: Beard Books ISBN: 1587982404 Category : Psychology Languages : en Pages : 246
Book Description
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author: Gordon Foxall
Author: Gordon Foxall
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Author: Gordon Foxall
Author: National Library of Medicine (U.S.)
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Author: United States. Federal Energy Regulatory Commission
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Author: Richard M. DeGraaf
Author: Gordon Foxall