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Author: G. Clayton Stoldt Publisher: Human Kinetics ISBN: 149258939X Category : Business & Economics Languages : en Pages : 289
Book Description
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: G. Clayton Stoldt Publisher: Human Kinetics ISBN: 149258939X Category : Business & Economics Languages : en Pages : 289
Book Description
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Cam Inman Publisher: Triumph Books ISBN: 1637276249 Category : Sports & Recreation Languages : en Pages : 243
Book Description
In The Franchise: San Francisco 49ers, take a more profound and unique journey into the history of an iconic team. This thoughtful and engaging collection of essays captures the astute fans' history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team's iconic identity. Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it came to prominence in the modern NFL landscape, and how it'll continue to evolve and stay in contention for generations to come.Niners fans in the know will enjoy this personal, local, in-depth look at team history.
Author: Bobby Peters Publisher: ISBN: 9781703676853 Category : Languages : en Pages : 337
Book Description
Kyle Shanahan is considered one of the top offensive minds in all of football. His system stresses every defender on the field, in every direction. With a heavy emphasis on the techniques, teaching, and theory behind the offense, this book takes readers through each concept in Shanahan's extensive playbook.The roots of his system are from his father, Mike Shanahan, and mentor Gary Kubiak. His offense goes much further beyond that, as he has expanded his drop back pass aersonal over the years to make one of the most quarterback friendly schemes while relentlessly attacking the defense. He is one of the best coaches at getting receivers open early in a quarterback's progression, often using play action to isolate certain defenders. This is crtical not only for the quarterback, but it makes the offensive line's job much easier. The 49ers also boast one of the most diverse and effective running games in all of football. Shanahan took the outside zone base of the system and expanded it to have answers for every defense. This book breaks each one down, and diagrams each against the commonly used defenses they faced. Included are the minor tweaks and variations for each concept game planned each week that often generated big plays.
Author: Bill Walsh Publisher: Penguin ISBN: 1101109017 Category : Business & Economics Languages : en Pages : 393
Book Description
The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.
Author: Sally Jenkins Publisher: Simon and Schuster ISBN: 1982122579 Category : Sports & Recreation Languages : en Pages : 272
Book Description
The Washington Post sportswriter and New York Times bestselling author of the “fascinating” (The Wall Street Journal) The Real All Americans presents a love letter to the extraordinary coaches and athletes she has covered over the years and the actionable principles of excellence they embody. Sportswriter Sally Jenkins has spent her entire adult life observing and writing about great coaches and athletes. With her engaging and expert prose, she has helped shape the way we view these talented sports icons. But somewhere along the line, she realized, they had begun to shape her. Now, she presents the astonishing inner qualities in these same people that pushed them to overcome pressure, elevate their performances, and discover champion identities. Based on years of observing, interviewing, and analyzing elite coaches and playmakers, such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins reveals the seven principles behind success: -Conditioning -Practice -Discipline -Candor -Culture -Resilience -Intention Discover how you can apply these same principles to your life and become your own champion. Colorful, inspirational, and accessible, The Right Call is the one stop shop for anyone wanting to learn how to effectively elevate themselves to greatness.
Author: Tim Delaney Publisher: McFarland ISBN: 1476682372 Category : Sports & Recreation Languages : en Pages : 491
Book Description
This third edition takes a fresh approach to the study of sport, presenting key concepts such as socialization, race, ethnicity, gender, economics, religion, politics, deviance, violence, school sports and sportsmanship. While providing a critical examination of athletics, this text also highlights many of sports' positive features. This new edition includes significantly updated statistics, data and information along with updated popular culture references and real-world examples. Newly explored is the impact of several major world events that have left lasting effects on the sports realm, including a global pandemic (SARS-CoV-2, or Covid-19) and social movements like Black Lives Matter and Me Too. Another new topic is the "pay for play" movement, wherein college athletes demanded greater compensation and, at the very least, the right to profit from their own names, images and likenesses.
Author: Steve Silverman Publisher: Triumph Books ISBN: 1617492043 Category : Sports & Recreation Languages : en Pages : 198
Book Description
Written for every sports fan who follows the 49ers, this account goes behind the scenes to peek into the private world of the players, coaches, and decision makers--all while eavesdropping on their personal conversations. From the San Francisco locker room to the sidelines and inside the huddle, the book includes stories about Ronnie Lott, Steve Mariucci, Joe Montana, Terrell Owens, Jerry Rice, Jesse Sapolu, Bill Walsh, and Steve Young, among others, allowing readers to relive the highlights and the celebrations.
Author: Bob Chapman Publisher: Portfolio ISBN: 1591847796 Category : Business & Economics Languages : en Pages : 274
Book Description
“Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."
Author: Michael Lombardi Publisher: Crown ISBN: 0525573836 Category : Sports & Recreation Languages : en Pages : 290
Book Description
Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Why do some NFL franchises dominate year after year while others can never crack the code of success? For 30 years Michael Lombardi had a front-row seat and full access as three titans--Bill Walsh, Al Davis, and Bill Belichick--reinvented the game, turning it into a national obsession while piling up Super Bowl trophies. Now, in Gridiron Genius, Lombardi provides the blueprint that makes a successful organization click and win--and the mistakes unsuccessful organizations make that keep them on the losing side time and again. In reality, very few coaches understand the philosophies, attention to detail, and massive commitment that defined NFL juggernauts like the 49ers and the Patriots. The best organizations are not just employing players, they are building something bigger. Gridiron Genius will explain how the best leaders evaluate, acquire, and utilize personnel in ways other professional minds, football and otherwise, won't even contemplate. How do you know when to trade a player? How do you create a positive atmosphere when everyone is out to maximize his own paycheck? And why is the tight end like the knight on a chessboard? To some, game planning consists only of designing an attack for the next opponent. But Lombardi explains how the smartest leaders script everything: from an afternoon's special-teams practice to a season's playoff run to a decade-long organizational blueprint. Readers will delight in the Lombardi tour of an NFL weekend, including what really goes on during the game on and off the field and inside the headset. First stop: Belichick's Saturday night staff meeting, where he announces how the game will go the next day. Spoiler alert: He always nails it. Football dynasties are built through massive attention to detail and unwavering commitment. From how to build a team, to how to watch a game, to understanding the essential qualities of great leaders, Gridiron Genius gives football fans the knowledge to be the smartest person in the room every Sunday.
Author: Jerry Ceppos Publisher: LSU Press ISBN: 080717596X Category : Social Science Languages : en Pages : 130
Book Description
Like politics, journalism has been turned topsy-turvy by the presidency of Donald Trump. Covering Politics in the Age of Trump takes a wide-ranging view of the relationship between the forty-fifth president and the Fourth Estate. In concise, illuminating, and often personal essays, twenty-four top journalists address topics such as growing concerns about political bias and journalistic objectivity; increasing consternation about the media’s use of anonymous sources; the practices journalists employ to gain access to wary administration officials; and reporters’ efforts to improve journalism in an era of twenty-four-hour cable news. Contributors include: Mark Ballard, Peter Bhatia, Rebecca Buck, Carl Cannon, Jill Colvin, Charlie Cook, McKay Coppins, Mary C. Curtis, Paul Farhi, Quint Forgey, Major Garrett, Ginger Gibson, “Fin” Gomez, Jesse J. Holland, Clark Hoyt, Sarah Isgur, Mark Leibovich, Ashley Parker, Fernando Pizarro, Tom Rosenstiel, Frank Sesno, Alexis Simendinger, Steve Thomma, and Salena Zito. The Trump administration’s contentious relationship with the media has altered the public’s expectations regarding the news and national politics. In Covering Politics in the Age of Trump, top political reporters explore this dynamic, relaying stories from the campaign trail to the briefing room that illustrate the new challenges faced by journalists working in the age of “fake news.”
Author: G. Clayton Stoldt
Author: G. Clayton Stoldt
Author: Cam Inman
Author: Bobby Peters
Author: Bill Walsh
Author: Sally Jenkins
Author: Tim Delaney
Author: Steve Silverman
Author: Bob Chapman
Author: Michael Lombardi
Author: Jerry Ceppos