Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sales Management- SBPD Publications PDF full book. Access full book title Sales Management- SBPD Publications by Dr. F. C. Sharma. Download full books in PDF and EPUB format.
Author: Dr. F. C. Sharma Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 330
Book Description
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Author: Dr. F. C. Sharma Publisher: SBPD Publications ISBN: 9388117166 Category : Business & Economics Languages : en Pages : 334
Book Description
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Author: Dr. R. S. Kulshrestha, Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 345
Book Description
1. Introduction to Financial Management, 2. The Time Value of Money, 3. Sources of Capital—Long-term and Short-term Funds, 4. Operating and Financial Leverages, 5. Capital Structure : Concept and Theories, 6. Cost of Capital, 7. Capital Budgeting, 8. Management of Working Capital, 9. Inventory Management, 10. Management of Receivables, 11. Cash Management and Cash Budgets, 12. Dividend Policy.
Author: Dr. N. Mishra Publisher: SBPD Publishing House ISBN: 9350475693 Category : Business & Economics Languages : en Pages : 198
Book Description
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Author: R. Maheshwari Publisher: SBPD Publishing House ISBN: 9350476568 Category : Business & Economics Languages : en Pages : 305
Book Description
Strategic Management by R. Maheshwari & Saurabh Agarwal is a publication of the SBPD Publishing House, Agra. Strategic management is concerned with the processes by which management plans and co-ordinates the use of business resources with the general objective of securing or maintaining competitive advantage. This book provides the student with a general insight into the historical development of management practices and international business policies. In particular, this book reviews the developments and literature on corporate strategy and critically reviews the possibilities and limitations of management action in highly contested international markets. This book targets to meet in full measure the requirements of students preparing for B.B.A., B.Com., M.Com., M.B.A. and other Professional Courses of various Indian Universities. What makes this book an ideal choice is that great care has been taken to illustrate each point with suitable examples. The basic motto of this book is to generate interest in the subject in the mind of the students and help them understand each and every concept. Salient features of this book are as follows - The motto of this book is to provide an easy and obvious understanding of the subject to the students. Every best effort has been made to include the questions asked in various examinations in different years. The subject matter of this book is prepared scientifically and analytically. The volume of the book and the size of different points have been kept keeping in view to meet out the need for examinations.
Author: Sanjay Gupta Publisher: SBPD Publications ISBN: 9383697903 Category : Business & Economics Languages : en Pages : 328
Book Description
An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.
Author: Dr. F. C. Sharma Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 357
Book Description
1. Introduction to Human Resource Management, 2. Human Resource Development, 3. The Organising Function of Human Resource Management, 4. Human Resource Policies, Procedures and Programmes, 5. Strategic Human Resource Management, 6. Strategic Control, 7. Productivity and Improvement, 8. Job Analysis and Work Measurement, 9. Job Design and Ergonomics, 10. Human Resource Planning, 11. Recruitment, 12. Selection, 13. Career Planning and Development, 14. Employee Training, 15. Performance Appraisal, 16. Mobility-Transfers, Promotions and Separations, 17. Employee Compensation, 18. Job Evaluation, 19. Legislative Measures for Employee’s Compensation, 20. Employee Discipline, 21. Grievance Handling, 20. Trade Unions.
Author: Dr. S. K. Singh, Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 540
Book Description
Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards of Bihar, Jharkhand, Uttarakhand, Rajasthan, Haryana, H.P. etc. & Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers
Author: Dr. F. C. Sharma Publisher: SBPD Publications ISBN: 9383697822 Category : Languages : en Pages : 252
Book Description
The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.
Author: Dr. F. C. Sharma
Author: Dr. F. C. Sharma
Author: Dr. F. C. Sharma
Author: Dr. F. C. Sharma
Author: Dr. R. S. Kulshrestha, 
Author: Dr. N. Mishra
Author: R. Maheshwari
Author: Sanjay Gupta
Author: Dr. F. C. Sharma
Author: Dr. S. K. Singh,
Author: Dr. F. C. Sharma