Sales and Service for the Wine Professional PDF Download

Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
ISBN: 9781844807895
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.

Author: Brian K. Julyan
Publisher: Cengage Learning
ISBN: 9781844800537
Category : Bartending
Languages : en
Pages : 0

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Book Description
Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538117320
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.

Author: Brian K. Julyan
Publisher:
ISBN: 9787313236968
Category : Bartending
Languages : en
Pages : 446

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Book Description

Author: The International Culinary Schools at The Art Institutes
Publisher: John Wiley & Sons
ISBN: 0470429933
Category : Cooking
Languages : en
Pages : 528

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Book Description
Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.

Author: Bryan Flanagan
Publisher: Made For Success Publishing
ISBN: 1613398581
Category : Self-Help
Languages : en
Pages : 134

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Book Description
Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct, succinct, and uses as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain type personality, it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need their product or service. From start to finish, Bryan focuses on every step necessary to become a skilled professional salesperson. This work is the complete beginner “how to” book on sales. The economic climate of today is making the world of selling a viable option for many who previously never would have considered selling an option. This book makes the option of earning a living in sales viable! Read it and learn what all existing salespeople already know….a good salesperson ALWAYS has job security!

Author: Sylvia Meyer
Publisher: Wiley
ISBN: 9780471289265
Category : Cooking
Languages : en
Pages : 0

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Book Description
Professional Table Service spells out the rules and techniques of table service: pre-opening preparation, proper use of equipment, and the correct ways of serving and communicating with customers.

Author: Robert W. Small
Publisher: John Wiley & Sons
ISBN: 0470138831
Category : Cooking
Languages : en
Pages : 468

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Book Description
Beverage Basics presents a new approach to understanding wine and other alcoholic beverages. The book includes an introduction to alcoholic beverages, information on important issues such as purchasing beverages, healthy drinking, and alcohol and the law, and an introduction to wine including viticulture, viniculture, and the sensory evaluation of wine. The authors teach readers about wines by varietal as opposed to appellation, which is a much simpler entry point for beginners to the world of wine. In addition to all the major wine varietals (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, etc.), the book also covers hybrid and Native American varieties, sparkling wines, and dessert and fortified wines. Chapters on beer and distilled spirits include information on making, purchasing, and evaluating beer and spirits. The appendices include map-filled sections on The Old World and The New World of wine, as well as a thorough examination of the TTB requirements for alcoholic beverage labels, and a complete glossary of terms. Author Robert Small is former Dean and Emeritus Professor of The Collins College of Hospitality Management at California State Polytechnic University, Pomona, where he still teaches courses on wine, spirits, and beer and on beverage marketing and food and beverage management, and is the Chairman of the Los Angeles International Wine competition, one of the largest and most prestigious wine competitions in the United States.

Author:
Publisher:
ISBN:
Category : Alcohol
Languages : en
Pages : 1024

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Book Description

Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438120656
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.