Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Trade, Tourism, and Economic DevelopmentPublisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 32
Book Description
S. 714, the Junk Fax Prevention Act of 2005
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Trade, Tourism, and Economic DevelopmentPublisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 32
Book Description
Junk Fax Prevention Act of 2005
Author: United States. Congress. Senate. Committee on Commerce, Science, and TransportationPublisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 32
Book Description
Senate Report
Author: Publisher: Government Printing Office
ISBN: 9780160813238
Category :
Languages : en
Pages : 1558
Book Description
Strategic Brand Management
Author: Brice Martin & Elisha StephensPublisher: Scientific e-Resources
ISBN: 1839473150
Category :
Languages : en
Pages : 324
Book Description
Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Report on the Activity of the Committee on Energy and Commerce for the ... Congress
Author: United States. Congress. House. Committee on Energy and CommercePublisher:
ISBN:
Category : Energy policy
Languages : en
Pages : 328
Book Description
CIS Annual
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 672
Book Description
Weekly Compilation of Presidential Documents
Author: Journal of the Senate of the United States of America
Author: United States. Congress. SenatePublisher:
ISBN:
Category : Legislation
Languages : en
Pages : 1676
Book Description
Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)
Author: R.C. AgarwalPublisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
FCC Record
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 934
Book Description