RSA IBT II : Microsoft Word 97, Access 97, Excel 97 for Windows PDF Download

Author: Bob Hudson
Publisher:
ISBN: 9781900830546
Category : Database management
Languages : en
Pages : 98

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Author: Angela Bessant
Publisher: Heinemann
ISBN: 0435455435
Category : Business
Languages : en
Pages : 228

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This is a book for anyone who really wants to make the most of Office 97. The book helps students build on their knowledge of Office 97 applications including word processing, spreadsheets and databases as well as introducing them to automated presentatio

Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1926

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Author:
Publisher:
ISBN:
Category : Distance education
Languages : en
Pages : 376

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Author: Bob Hudson
Publisher:
ISBN: 9781900830515
Category : Database management
Languages : en
Pages : 68

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Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259

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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 716

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Author: Keith Dinnie
Publisher: Routledge
ISBN: 1136377360
Category : Business & Economics
Languages : en
Pages : 261

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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Author: Ariel Dinar
Publisher: Elsevier
ISBN: 9780195215946
Category : Business & Economics
Languages : en
Pages : 200

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Lately our world has witnessed massive changes and reforms in various sectors in many countries, developing and developed alike. Institutional and pricing reforms in the water sector are also part of that recent trend. They are led by the recognition of a need to respond to increased scarcity and deteriorated quality. Is the water sector different than other sectors, as some claim? Should reforms in the water sector be designed and implemented differently than reforms of a similar type, in other sectors? The Political Economy of Water Pricing Reforms answers these questions by providing various analytical frameworks that allow comparison across various conditions, and by actually comparing reform processes under various conditions in different countries. This book demonstrates the common threads that characterize pricing reforms in the water sector by analyzing various aspects of the reforms in the irrigation and urban subsectors of 10 countries. Cases from Morocco, Senegal, Honduras, Belgium, Australia, Brazil, Mexico, Pakistan, Yemen, and the United States illustrate the difficulties of designing and implementing "optimal" pricing reforms and explain how reform outcomes fall short of the original objective. "This book should be on the must reading list for anyone interested in water pricing and how to reform water rights systems to achieve increased economic efficiency as well as a legitimate and equitable system of property rights." Elinor Ostrom, Co-Director, Workshop in Political Theory and Policy Analysis and Co-Director, Center for the Study of Institutions, Population, and Environmental Change, Indiana University

Author:
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 150

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