Romancing the Market PDF Download

Author: Stephen Brown
Publisher: Psychology Press
ISBN: 9780415184175
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669739
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Author: Tim Halloran
Publisher: John Wiley & Sons
ISBN: 1118611284
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Author: Gary Goldstick
Publisher: Lexington Books
ISBN: 9780029123980
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
Tells how to improve relations with one's banker, discusses the business loan process, and offers advice on obtaining needed financing.

Author: Barbara Dawson Smith
Publisher: Macmillan
ISBN: 9780312975111
Category : Fiction
Languages : en
Pages : 390

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Book Description
When Michael Kenyon, the Marquess of Stokeford, finds his grandmother having her palm read by a gypsy beauty, he's convinced that Vivien Thorne is a fortune hunter. The Marquess is determined to expose her as a fraud-and Vivien is equally determined to claim her rightful heritage. Yet neither the spirited gypsy nor the notorious rogue foresee the white-hot desire that turns their battle into a daring game where to surrender is unthinkable...impossible...and altogether irresistible.

Author: Tessa Dare
Publisher: Avon
ISBN: 9780062240194
Category : Fiction
Languages : en
Pages : 384

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Book Description
As the daughter of a famed author, Isolde Ophelia Goodnight grew up on tales of brave knights and fair maidens. She never doubted romance would be in her future, too. The storybooks offered endless possibilities. And as she grew older, Izzy crossed them off. One by one by one. Ugly duckling turned swan? Abducted by handsome highwayman? Rescued from drudgery by charming prince? No, no, and . . . Heh. Now Izzy’s given up yearning for romance. She’ll settle for a roof over her head. What fairy tales are left over for an impoverished twenty-six year-old woman who’s never even been kissed? This one.

Author: Maureen Smith
Publisher: Harlequin
ISBN: 1459214366
Category : Fiction
Languages : en
Pages : 218

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Book Description
Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.

Author: Christie Craig
Publisher: Simon and Schuster
ISBN: 160550792X
Category : Language Arts & Disciplines
Languages : en
Pages : 239

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Book Description
Every year, thousands of romance manuscripts are submitted to publishers, but only the best are eventually published. This simple guide—written by two awardwinning romance novelists—will show readers what it takes to break into this highly competitive market and will provide them the information they need to get their manuscript out of the slush pile and onto the bookshelf. Readers will learn how to do the following techniques: build a story from premise to plot; add a fresh twist to a classic storyline; create compelling characters; write sizzling sex scenes that carry an emotional punch; research agents and markets; write a story that an editor can’t reject; and promote themselves and their work. New writers, and even experienced writers, will find the solid howto information here invaluable. This is a musthave for aspiring writers who want to write the perfect love story.

Author: Bobby Azarian
Publisher: BenBella Books
ISBN: 1637740441
Category : Science
Languages : en
Pages : 321

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Book Description
Why do we exist? For centuries, this question was the sole province of religion and philosophy. But now science is ready to take a seat at the table. According to the prevailing scientific paradigm, the universe tends toward randomness; it functions according to laws without purpose, and the emergence of life is an accident devoid of meaning. But this bleak interpretation of nature is currently being challenged by cutting-edge findings at the intersection of physics, biology, neuroscience, and information theory—generally referred to as “complexity science.” Thanks to a new understanding of evolution, as well as recent advances in our understanding of the phenomenon known as emergence, a new cosmic narrative is taking shape: Nature’s simplest “parts” come together to form ever-greater “wholes” in a process that has no end in sight. In The Romance of Reality, cognitive neuroscientist Bobby Azarian explains the science behind this new view of reality and explores what it means for all of us. In engaging, accessible prose, Azarian outlines the fundamental misunderstanding of thermodynamics at the heart of the old assumptions about the universe’s evolution, and shows us the evidence that suggests that the universe is a “self-organizing” system, one that is moving toward increasing complexity and awareness. Cosmologist and science communicator Carl Sagan once said of humanity that “we are a way for the cosmos to know itself.” The Romance of Reality shows that this poetic statement in fact rests on a scientific foundation and gives us a new way to know the cosmos, along with a riveting vision of life that imbues existence with meaning—nothing supernatural required.

Author: Kate Pearce
Publisher: Zebra
ISBN: 1420152599
Category : Fiction
Languages : en
Pages : 370

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Book Description
In New York Times bestselling author Kate Pearce’s sweet and sexy Millers of Morgan Valley series, the close-knit folks of Morgantown, California, have long memories—and big hearts to go with them. In this sixth installment delves into the behind the scenes of the PBR Rodeo as the youngest Morgan brother volunteers on the circuit and catches the eye of a female bull rider. Welcome to California’s ranch country, where the cowboys of New York Times bestselling author Kate Pearce’s sexy and heartwarming series live, learn, and find love... Ranching will always run in Evan Miller’s blood, but as the fifth son, he also wants to prove to his skeptical family that he can forge his own path. Drawn to the world of rodeo, Evan encounters Josie Martinez, half-sister of world champion bull rider Rio Martinez. He hopes Josie might show him the ropes—among other things—but Josie has priorities of her own... Josie’s not sure what she’s doing at her brother’s ranch when she should be at her office in San Francisco, fulfilling her dream of becoming young entrepreneur of the year. Ever since violence unexpectedly entered her life and her home, she’s struggled to get her life back on track. The ranch offers a sanctuary—with one gorgeous exception: Evan. But is he just a distraction, or can their growing bond—and undeniable attraction—persuade Josie that her heart is big enough for work and love...