Author: Donald F. Cox Publisher: ISBN: Category : Business & Economics Languages : en Pages : 696
Book Description
Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.
Author: Liangchi Zhang Publisher: Springer Science & Business Media ISBN: 3642248233 Category : Technology & Engineering Languages : en Pages : 732
Book Description
This is the proceedings of the selected papers presented at 2011 International Conference on Engineering Education and Management (ICEEM2011) held in Guangzhou, China, during November 18-20, 2011. ICEEM2011 is one of the most important conferences in the field of Engineering Education and Management and is co-organized by Guangzhou University, The University of New South Wales, Zhejiang University and Xi’an Jiaotong University. The conference aims to provide a high-level international forum for scientists, engineers, and students to present their new advances and research results in the field of Engineering Education and Management. This volume comprises 121 papers selected from over 400 papers originally submitted by universities and industrial concerns all over the world. The papers specifically cover the topics of Management Science and Engineering, Engineering Education and Training, Project/Engineering Management, and Other related topics. All of the papers were peer-reviewed by selected experts. The papers have been selected for this volume because of their quality and their relevancy to the topic. This volume will provide readers with a broad overview of the latest advances in the field of Engineering Education and Management. It will also constitute a valuable reference work for researchers in the fields of Engineering Education and Management.
Author: Gerard Emilien Publisher: Springer ISBN: 3319505300 Category : Business & Economics Languages : en Pages : 600
Book Description
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author: Desheng Dash Wu Publisher: Springer Science & Business Media ISBN: 3642152430 Category : Business & Economics Languages : en Pages : 418
Book Description
In this edited volume, we present the state-of-the-art views of the perspective of enterprise risk management, to include frameworks and controls in the ERM process with respect to supply chains, constructions, and project, energy, environmental and sustainable development risk management. The bulk of this volume is devoted to presenting a number of modeling approaches that have been (or could be) applied to enterprise risk management in construction.
Author: Ute Kristin Schuler Publisher: Peter Lang ISBN: 9783039104345 Category : Business & Economics Languages : en Pages : 348
Book Description
How do companies choose their investment bank M&A advisor? What roles do sales presentation, the bank's reputation, its relationship with the company, and the company's experience with banks during previous transactions play? Can universal banks build on their commercial banking relationships with the company when applying for an advisory mandate? How well do reputation and other vehicles help decrease perceived risk associated with the M&A advisor choice, and how reliably do they yield subsequent satisfaction? What can banks learn from these interdependencies for a successful go-to-market, both externally (marketing and sales) and internally (culture, organization, incentive systems)? The topic of how companies choose their M&A advisor has not been in the focus of any publication to date. By building on risk theory, information economy, principal agent theory, and product classifications, this publication develops a theoretical framework in which real-life marketing problems are being addressed. A European-wide survey among M&A advice users is used to quantitatively validate or reject the so-derived hypotheses, before further-reaching implications are being discussed.
Author: John C. Rogers III Publisher: Springer ISBN: 3319169378 Category : Business & Economics Languages : en Pages : 665
Book Description
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Kenneth D. Bahn Publisher: Springer ISBN: 3319170465 Category : Business & Economics Languages : en Pages : 556
Book Description
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Simon Grima Publisher: Emerald Group Publishing ISBN: 1787698831 Category : Business & Economics Languages : en Pages : 242
Book Description
This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.
Author: Donald F. Cox
Author: Liangchi Zhang
Author: Gerard Emilien
Author: American Marketing Association
Author: Desheng Dash Wu
Author: Ute Kristin Schuler
Author: John C. Rogers III
Author: Kenneth D. Bahn
Author: 
Author: Simon Grima