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Author: Maribel Lopez Publisher: John Wiley & Sons ISBN: 1118942892 Category : Business & Economics Languages : en Pages : 320
Book Description
Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers. In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies A three step action plan for getting started and overcoming obstacles An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics A guide to drawing insight from mobile, social, and other sources to create richer experiences If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.
Author: Maribel Lopez Publisher: John Wiley & Sons ISBN: 1118942892 Category : Business & Economics Languages : en Pages : 320
Book Description
Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The book depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers. In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing—mobile, cloud computing. big data, and analytics—has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across various industries are creating better business processes by integrating new technologies A three step action plan for getting started and overcoming obstacles An electronic checklist with numerous actions that help get you up and running with incorporating mobile, big data, and analytics A guide to drawing insight from mobile, social, and other sources to create richer experiences If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.
Author: Marlo Thomas Publisher: Simon and Schuster ISBN: 9780743446501 Category : Biography & Autobiography Languages : en Pages : 422
Book Description
"For everyone who needs a hero or loves a good story, here is an inspiring collection of personal revelations from more than 100 remarkable men and women who share a moment when words changed their lives"--Jacket.
Author: Curtis Connaughty Publisher: iUniverse ISBN: 1532016573 Category : Biography & Autobiography Languages : en Pages : 94
Book Description
This inspiring memoir by a lifelong educator is for the young, teens, older adults, alumni, and parents. While attending school he helped defray college costs with part time temporary jobs such as: a stone-quarry driver, railroad worker, candy factory employee, and soldier. Six years after starting college, interrupted by two years in the army during the Korean War, he graduated with a bachelor of science degree and was hired to teach. Curtiss story will give readers insight about this young man who grew up on a farm and became a suburban high school educator. Curtis shares the experiences he has had within the school walls, promoting teenagers to success, first through teaching, then as a coach and an assistant principal. He offers an insiders perspective on things that happen to young people while they are formulating the style of life they are seeking. Sometime their choices are not good, and they pay the penalty. The Right Place at the Right Time is about youth, including the author while he was growing up, and the students he worked with as they were developing into adults. It is about a school district in a very small community as it expands into a large suburban city. The high school within that city began as the smallest but turned out to be the largest school in Minnesota.
Author: Matthew Dixon Publisher: Penguin ISBN: 0698137582 Category : Business & Economics Languages : en Pages : 258
Book Description
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Author: Jorge Canestri Publisher: Routledge ISBN: 0429920717 Category : Psychology Languages : en Pages : 253
Book Description
In contemporary psychoanalysis, the concepts of time and history have become increasingly complex. It is evident that this trend offers us an opportunity to think about the intercrossing of the different temporal dimensions imbuing the subject, an inevitable aspect of the analytic process. History is time past but what is recovered is now the working through of the subject history, which carries the mark of both passing time and re-signifying time. It is precisely the notion of history that gains different dimensions when a purely deterministic analysis is disassembled. Continuities and breaks are found between subjective time and chronological time; between the inevitable decrepitude of the biological body with the passing of time and the timelessness of the unconscious; between linear, circular times and retroactive re-signification; between facts, screen memories, memory and the work of constructing history; between the times of repetition and the times of difference; between reversible and irreversible time; between the timelessness of the unconscious and the temporalities of the ego.
Author: Teri S. Lesesne Publisher: Stenhouse Publishers ISBN: 1571103813 Category : Education Languages : en Pages : 249
Book Description
Explains how teachers and librarians can steer students to the literature they love by focusing on three key areas: knowing the readers, knowing the books, and knowing the strategies to motivate students to read.
Author: Bill Buxton Publisher: Morgan Kaufmann ISBN: 0080552900 Category : Computers Languages : en Pages : 445
Book Description
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton's engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. - Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, "smart" appliances, and things you only imagine in your dreams - Thorough coverage of the design sketching method which helps easily build experience prototypes—without the effort of engineering prototypes which are difficult to abandon - Reaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and others - Full of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods
Author: Mark Walhimer Publisher: Rowman & Littlefield ISBN: 1538150484 Category : Business & Economics Languages : en Pages : 203
Book Description
Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors. Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events. Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor. Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition. In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features: Links to additional visitor-centered museum information Downloadable sample documents and templates Bibliography of sources for further reading Online glossary of museum visitor experience terms Daily checklists of “how-to” provide and receive visitor-centered experiences More than 50 associated Designing Museum Experiences documents
Author: Cynthia D. McCauley Publisher: John Wiley & Sons ISBN: 1118458079 Category : Business & Economics Languages : en Pages : 86
Book Description
This book is written for human resource, organization development, and training professionals who need real-world best practices that show who actual workplace learning approaches work and how they can be applied. Co-published with the acclaimed Center for Creative Leadership, this important book offers a compendium of best practices, tools, techniques, processes, and other resource resources to harness the developmental power of work experiences for leadership development. In addition the book includes illustrative case studies of leadership approached that have worked in such forward thinking organizations as Boeing, Microsoft, and Heineken.
Author: Wayne Perry Publisher: AuthorHouse ISBN: 1467810789 Category : Reference Languages : en Pages : 120
Book Description
Did you see the way that guy acted at that meeting? I cant believe someone would act that way in church! If you have ever heard, or perhaps thought or said, something like this, Listening To Your Sheep is for you. Based on more than ten years of research, Listening To Your Sheep uses the common Biblical image of the people of God as sheep to describe the major types of people who are bound to be in every congregation. Not only does Dr. Wayne Perry describe the sheep and how they are likely to respond in common situations in a congregation, he also gives concrete advice the leaders of the congregation can use to work more effectively with these sheep. The book begins with some necessary background on listening skills and on the rules by which all human systems, from families to congregations to multinational organizations, operate. With this foundation in place, each succeeding chapters describes a particular kind of sheep which will be found in every religious body. Listening is indeed key to diagnosing each type of sheep. As the author points out, to diagnose actually means to listen thoroughly. Dr. Perry shows how to listen to the words and the actions of the people in the congregation to understand what type of sheep you are working with. Each chapter also shows what happens when this type of sheep become a shepherd, that is, when the sheep becomes a leader of the body. The results are often fascinating. All the more so because the practical suggestions Dr. Perry provides are based on research into and observations of many different religious groups. You are sure to hear someone you know in this book.
Author: Maribel Lopez
Author: Maribel Lopez
Author: Marlo Thomas
Author: Curtis Connaughty
Author: Matthew Dixon
Author: Jorge Canestri
Author: Teri S. Lesesne
Author: Bill Buxton
Author: Mark Walhimer
Author: Cynthia D. McCauley
Author: Wayne Perry