Author: Sasha Issenberg Publisher: Crown ISBN: 0307986772 Category : Political Science Languages : en Pages : 40
Book Description
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics. Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since. Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections. Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.
Author: Sasha Issenberg Publisher: Crown ISBN: 0307954803 Category : Political Science Languages : en Pages : 402
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Lou Dobbs Publisher: Penguin ISBN: 9780670018369 Category : Political Science Languages : en Pages : 260
Book Description
Examines how public policy choices during the past three decades have compromised personal liberty and worker rights while promoting social and political divisions, in a critical assessment of existing domestic and foreign policies.
Author: Sasha Issenberg Publisher: Penguin ISBN: 1101216883 Category : Business & Economics Languages : en Pages : 352
Book Description
The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.
Author: Sasha Issenberg Publisher: Vintage ISBN: 1524748749 Category : Political Science Languages : en Pages : 928
Book Description
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • The riveting story of the conflict over same-sex marriage in the United States—the most significant civil rights breakthrough of the new millennium "Full of intimate details, battling personalities, heated court cases, public persuasion.” —John Williams, The New York Times On June 26, 2015, the U.S. Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal across the United States. But the road to that momentous decision was much longer than many know. In this definitive account, Sasha Issenberg vividly guides us through same-sex marriage’s unexpected path from the unimaginable to the inevitable. It is a story that begins in Hawaii in 1990, when a rivalry among local activists triggered a sequence of events that forced the state to justify excluding gay couples from marriage. In the White House, one president signed the Defense of Marriage Act, which elevated the matter to a national issue, and his successor tried to write it into the Constitution. Over twenty-five years, the debate played out across the country, from the first legal same-sex weddings in Massachusetts to the epic face-off over California’s Proposition 8 and, finally, to the landmark Supreme Court decisions of United States v. Windsor and Obergefell v. Hodges. From churches to hedge funds, no corner of American life went untouched. This richly detailed narrative follows the coast-to-coast conflict through courtrooms and war rooms, bedrooms and boardrooms, to shed light on every aspect of a political and legal controversy that divided Americans like no other. Following a cast of characters that includes those who sought their own right to wed, those who fought to protect the traditional definition of marriage, and those who changed their minds about it, The Engagement is certain to become a seminal book on the modern culture wars.
Author: Tariq Ali Publisher: Verso Books ISBN: 1786637065 Category : Political Science Languages : en Pages : 337
Book Description
Against the centre ground Since 1989, politics has been a contest to see who can best serve the needs of the market. In this urgent and wideranging case for the prosecution, Tariq Ali looks at the people and events that have informed this development across the world. It is an investigation that reaches its logical conclusion with the presidency of Donald Trump, the success of En Marche! in France, and the dominance of Merkel’s Germany throughout Europe. In this fully updated edition of The Extreme Centre, Ali considers recent events that suggest, despite everything, that there is room for hope. He finds promise in Latin America and at the edges of Europe. Emerging parties in Scotland, Greece, and Spain, formed out of the 2008 crisis, are offering new promise for democracy. Even in the UK, with the rise of Jeremy Corbyn, there are indications that the hegemony of the centre may be weaker than imagined.
Author: Melissa Korn Publisher: Penguin ISBN: 0593087739 Category : True Crime Languages : en Pages : 384
Book Description
FORBES TOP 10 HIGHER EDUCATION BOOKS OF 2020 The riveting true story behind the Varsity Blues college admissions scandal, a cautionary tale of parenting gone wrong, the system that enabled families to veer so far off course, and the mastermind who made it all happen. When federal prosecutors dropped the bombshell of Operation Varsity Blues, it broke open the crimes of exclusive universities and wealthy families all over the country, shattering the myth of American meritocracy. In Unacceptable, veteran Wall Street Journal reporters Melissa Korn and Jennifer Levitz dig deep into how otherwise smart, loving parents became caught up in scandal, led through the side door by one man: college whisperer Rick Singer. Unacceptable traces how, over decades, the charismatic Singer easily reeled in parents hoping to guarantee top educations for their children, and exploited a system rigged against regular people. Exploring the status obsession that seduced entitled parents in search of an edge, Korn and Levitz unfurl a scheme that entangled more than fifty conspirators, from wealthy CEOs to famous actresses, leading to imprisonments, ruined careers, and terminated enrollments. An eye-opening account of corruption in America’s most exclusive institutions, Unacceptable tells the story of helicopter parenting, coddled teens, and the man who thought he couldn’t be caught. Detailing Singer’s steady rise and dramatic fall, Korn and Levitz expose the ugly underbelly of elite college admissions, and the devastating consequences of buying success.
Author: William J. Miller Publisher: Lexington Books ISBN: 0739175939 Category : Political Science Languages : en Pages : 278
Book Description
The 2012 Republican nomination process went on longer than most pundits predicted early on. While Mitt Romney began the season as the prohibitive favorite, he was tested repeatedly by what was seemingly the Republican flavor of the week (including Michele Bachmann, Herman Cain, Rick Perry, Newt Gingrich, and Rick Santorum). The sheer number of candidates who were viewed as legitimate contenders demonstrate the fundamental concern facing Republicans moving forward: a fractured party. The pro-business, Tea Party, and evangelical Christian wings disagreed in 2010 on who would provide the best alternative to Democratic President Barack Obama and as a result created a crippling nomination period. By the time Romney was able to claim victory, he was severely wounded after countless attacks from his fellow Republicans. To this internal discontent, we can also add the changing national demographics that could lead to electoral problems for Republicans in their own right. Consider that Mitt Romney did better with older, white male voters than John McCain had. Unfortunately, the share of the national vote for this demographic decreased from 2008 to 2012. As Rand Paul stated recently, the time has come for Republicans to reach out to individuals who do not fit the stereotyped Republican image if they have any hope of being successful. In this volume, we assess how the 2012 GOP nomination cycle is indicative of just how the Republican Party has become, in the words of pundit Cuck Warren, a “Mad Men Party in a Modern Family World.”
Author: Sasha Issenberg
Author: 
Author: Sasha Issenberg
Author: Lou Dobbs
Author: Sasha Issenberg
Author: Sasha Issenberg
Author: David Harrison
Author: Tariq Ali
Author: Melissa Korn
Author: William J. Miller