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Ribbon Culture

Ribbon Culture PDF Author: Sarah E.H. Moore
Publisher: Springer
ISBN: 0230583385
Category : Social Science
Languages : en
Pages : 200

Book Description
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
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