Author: Barry Brummett Publisher: Praeger ISBN: 0275966445 Category : Business & Economics Languages : en Pages : 0
Book Description
Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics. Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.
Author: Barry Brummett Publisher: Praeger ISBN: Category : Language Arts & Disciplines Languages : en Pages : 176
Book Description
What kind of claim is being made, or accusation leveled when such a term is used? How do the dimensions and parameters of meaning facilitated by each term work in the management and distribution of power?".
Author: Barry Brummett Publisher: SAGE Publications ISBN: 1071854283 Category : Language Arts & Disciplines Languages : en Pages : 342
Book Description
The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Author: Barry Brummett Publisher: SAGE Publications ISBN: 1506315623 Category : Language Arts & Disciplines Languages : en Pages : 321
Book Description
Now in a fifth edition, Rhetoric in Popular Culture provides an in-depth insight into rhetorical theory and how this can be applied to a spectrum of contemporary issues in daily life, with updated examples, recent scholarship on pop culture and new application chapters.
Author: Andrzej Warminski Publisher: Edinburgh University Press ISBN: 0748681280 Category : Literary Criticism Languages : en Pages : 175
Book Description
This volume explicates Paul de Man's late project of a critique of aesthetic ideology and attempts to extend it in ways productive for critical thought.
Author: Timothy Johnson Publisher: Penn State Press ISBN: 0271088311 Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Author: Barry Brummett Publisher: SAGE ISBN: 1412956927 Category : Language Arts & Disciplines Languages : en Pages : 577
Book Description
Unmasking the social and political messages found in popular culture Sometimes movies, television shows, political speeches, and music lyrics seem to be about one thing on the surface but express other serious social and political issues when we examine them more closely. Using methods of formal analysis, Uncovering Hidden Rhetorics: Social Issues in Disguise offers students and scholars a key to unlocking hidden text that abounds in popular culture. Key Features Weaves meticulous analysis with popular culture throughout, keeping students and scholarly readers alike engaged and interested Empowers students to find hidden themes in texts of everyday life and inspires ongoing critical thinking Using a clear and engaging style and examples of well-known works makes formal analysis more accessible Intended Audience Interested scholars and upper-level undergraduate students enrolled in such courses as rhetoric and popular culture, contemporary rhetorical theory/criticism, media criticism, popular culture and mass communication, rhetorical methods, and so forth will find this compelling text an informative and delightful read.
Author: Carolyn L. Kane Publisher: Univ of California Press ISBN: 0520974492 Category : Language Arts & Disciplines Languages : en Pages : 252
Book Description
A free ebook version of this title will be available through Luminos, University of California Press’ Open Access publishing program for monographs. Visit www.luminosoa.org to learn more. High-Tech Trash analyzes creative strategies in glitch, noise, and error to chart the development of an aesthetic paradigm rooted in failure. Carolyn L. Kane explores how technologically influenced creative practices, primarily from the second half of the twentieth and first quarter of the twenty-first centuries, critically offset a broader culture of pervasive risk and discontent. In so doing, she questions how we continue onward, striving to do better and acquire more, despite inevitable disappointment. High-Tech Trash speaks to a paradox in contemporary society in which failure is disavowed yet necessary for technological innovation.
Author: Justin Hodgson Publisher: ISBN: 9780814276891 Category : LITERARY CRITICISM Languages : en Pages : 190
Book Description
"Uses the New Aesthetic to argue we are not just in a 'post-human' moment but a 'post-digital' one, where the blurring between the 'real' and the 'digital' has fundamentally reconfigured how we make sense of the world"--
Author: Barry Brummett
Author: Barry Brummett
Author: Barry Brummett
Author: Barry Brummett
Author: Edmund Burke Feldman
Author: Andrzej Warminski
Author: Timothy Johnson
Author: Barry Brummett
Author: Carolyn L. Kane
Author: Justin Hodgson