Return on Relationship PDF Download

Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781625632371
Category : Electronic commerce
Languages : en
Pages : 0

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Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, social marketing experts Ted Rubin and Kathryn Rose present present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'that's the way it's always been done' will leave you without any customers. This book will also teach you: •the need for taking full advantage of social media •how social media differs from direct marketing •the importance of moving from convince and convert to converse and convert •what main problems will keep you from seeing dramatic results

Author: Ted Rubin
Publisher: Tate Publishing & Enterprises
ISBN: 9781622958207
Category : Communication in marketing
Languages : en
Pages : 0

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Book Description
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers. In this book you will also discover: How to Maximize your potential by using the right community-focused tools on the Internet The importance of moving from convince and convert to converse and convert What main problems will keep you from seeing dramatic results How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level."

Author: David Nour
Publisher: John Wiley & Sons
ISBN: 1118057120
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency®, the accumulation of Reputation Capital®, and the building of Professional Net Worth®. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts." —RANDY SEIDL, Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in??Relationship Economics."?? —CRAIG LEMASTERS, President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." —DENNIS SADLOWSKI, former president and CEO, Siemens Energy & Automation, Inc.

Author: Raj S. Dhankar
Publisher: Springer Nature
ISBN: 8132239504
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
This book covers all aspects of modern finance relating to portfolio theory and risk–return relationship, offering a comprehensive guide to the importance, measurement and application of the risk–return hypothesis in portfolio management. It is divided into five parts: Part I discusses the valuation of capital assets and presents various techniques and models used in this context. Part II then addresses market efficiency and capital market models, particularly focusing on measuring market efficiency, which is a crucial factor in making correct investment decisions. It also analyzes the major capital market models like CAPM and APT to determine to what extent they are suitable for use in developing economies. Part III highlights the significance of risk–return analysis as a prerequisite for investment decisions, while Part IV examines the selection and performance appraisals of portfolios against the backdrop of the risk–return relationship. It also examines new tools such as the value-at-risk application for mutual funds and the applications of the price-to-earnings ratio in portfolio performance measurement. Lastly, Part V explores contemporary issues in finance, including the relevance of Islamic finance in the increasingly volatile global financial system.

Author: Richard J. Varey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1351388231
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

Author: Soren Hougaard
Publisher: Springer Science & Business Media
ISBN: 3540248137
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Author: Joanna Coles
Publisher: HarperCollins
ISBN: 0062652605
Category : Family & Relationships
Languages : en
Pages : 230

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Book Description
"For those looking for a smart, no-bullshit, effective guide to finding love, look no further."—Esther Perel, author of Mating in Captivity "While I’m not sure what Carrie Bradshaw would have made of today’s new world of dating, I do know this: armed with Love Rules, she would have figured it all out in one season."—Sarah Jessica Parker Sheryl Sandberg empowered women to lean in. Arianna Huffington Encouraged them to thrive. Now, Joanna Coles guides them on their most important journey: finding love. Love Rules will enable you to identify what you want in a relationship, when you should pursue it, and how to find it. Just as there is junk food, there is junk love. And like junk food, junk love is fast, convenient, attractively packaged, widely available, superficially tasty—and leaves you hungering for more. And both junk food and junk love require enormous amounts of willpower to resist. Social media and online dating sites have become the supermarkets of our relationship lives. You have to wade through rows of cupcakes and potato chips to find the produce aisle, where those relationships grounded in intimacy and trust live—the ones worth your investment. A diet book for romantic relationships, Love Rules first asks women to re-assess the way they think about their relationships, and then helps them use that newfound awareness to navigate their love lives more successfully in this very modern, fast-paced—and often lonely—digital age. In these pages leading media exec and former Editor in Chief of Cosmopolitan and Marie Claire Joanna Coles provides a series of simple guidelines for finding worthwhile love: fifteen rules—love "hacks." She also explains how to use dating apps effectively to expand real world connections and how to avoid DADD—dating attention—deficit disorder, where the tantalizing promise of someone better appears to be only the next swipe away.

Author: Tracy McMillan
Publisher: Ballantine Books
ISBN: 0345532937
Category : Family & Relationships
Languages : en
Pages : 226

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Book Description
“Very wise . . . Give this book to every single girlfriend [you] have.”—Marie Claire If you’re looking to get married and you’re not, there’s most likely a very good reason: you. Hey, you’re certainly not a bad person! You just haven’t yet become the woman you need to be in order to have the partnership you want. That’s where this book comes in. Based on her wildly popular Huffington Post article, Tracy McMillan’s Why You’re Not Married . . . Yet dishes out no-holds-barred practical wisdom for women hoping to head down the aisle. And this new edition features even more candid advice and sisterly insight. McMillan points out the behaviors that might be in your blind spot and shows you how to adjust them to get the relationship you deserve. Do any of these chapter headings sound familiar? • You’re a Bitch: How defensiveness can hide behind a tough exterior, and why being nice is never a sign of weakness. • You’re a Liar: How to stop lying to men—and get honest with yourself—about the kind of relationship you really want. • You’re Selfish: The big secret about marriage: It’s about giving something, not getting it. A funny, insightful guide, Why You’re Not Married . . . Yet will change your life and the way you think about relationships, and it may very well lead you down the aisle. “Equal parts BFF, boot-camp instructor, and relationship guru, Tracy McMillan will change the way you think about yourself and your relationships. This book is for every woman out there who wants to have a great marriage.”—Ricki Lake

Author: Debra K. Fileta
Publisher: Zondervan
ISBN: 0310336805
Category : Family & Relationships
Languages : en
Pages : 212

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Book Description
It is possible to find true love through dating. In True Love Dates, Debra Fileta encourages singles not to "kiss dating goodbye" but instead to experience a season of dating as a way to find real love. Through powerful, real-life stories and Fileta's personal journey, this book offers profound insights from the expertise of a professional counselor. Christians are looking for answers to finding true love. They are disillusioned with the church that has provided little practical application in the area of love and relationships. They're bombarded by Christian books that shun dating, idolize courting, fixate on spirituality, and in the end, offer little real relationship help. True Love Dates provides honest help for dating by providing a guide into vital relationship essentials. Debra is a professional Christian counselor who reaches millions with her popular blog, Truelovedates.com, and her book offers sound advice grounded in Christian spirituality. She delivers insight, direction, and counsel when it comes to entering the world of dating and learning to do it right the first time around. Drawing on the stories and struggles of hundreds of young men and women who have pursued the search for true love, Fileta helps readers bypass unnecessary pain while focusing on the things that really matter in the world of dating.