Author: Publisher:
ISBN:
Category : Mexico
Languages : en
Pages : 232
Book Description
Retos de Las Relaciones Entre México Y Estados Unidos: La economía de la interdependencia: México y Estados Unidos
Author: Management Information Systems
Author: Kenneth C. LaudonPublisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : en
Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications
Author: Camison, CesarPublisher: IGI Global
ISBN: 160566071X
Category : Business & Economics
Languages : en
Pages : 450
Book Description
"This book analyzes different types of virtual communities, proposing Knowledge Management as a solid theoretical ground for approaching their management"--Provided by publisher.
Marketing
Author: Gary ArmstrongPublisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Empowerment, Transparency, Technological Readiness and their Influence on Financial Performance, from a Latin American Perspective
Author: Martha Ríos ManríquezPublisher: Emerald Group Publishing
ISBN: 1801173842
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Empowerment, Transparency, Technological Readiness and their Influence on Financial Performance, from a Latin American Perspective showcases in-depth analysis, allowing companies to obtain information for a broader vision to help make decisions about intervention, market performance and strategy development possibilities.
Winning PR in the Wired World
Author: Don MiddlebergPublisher: Grupo Planeta (GBS)
ISBN: 9788423418145
Category : Business & Economics
Languages : en
Pages : 244
Book Description
"In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Somos estrategas
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)Publisher: Editorial GEDISA
ISBN: 8497849752
Category : Language Arts & Disciplines
Languages : en
Pages : 210
Book Description
World Hospitals and Health Services
Author: Mexico's Private Sector
Author: Riordan RoettPublisher: Lynne Rienner Publishers
ISBN: 9781555877132
Category : Business & Economics
Languages : en
Pages : 272
Book Description
This text examines the responses to the challenges imposed by reforms in Mexico's economic and political systems, and the international economic community for transparent and fair business dealings. Weighing goals of economic reform against its results, prospects for further reforms are evaluated.
The Dynamic Firm
Author: Alfred D. ChandlerPublisher: OUP Oxford
ISBN: 0191522570
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Business Strategy is becoming increasingly 'pluralist', drawing on the insights of different disciplines, and business practice in different parts of the world. This book brings together the work and ideas of leading international scholars working in the field under three main headings Technology, Strategy and Organization, and Regions. The purpose of the book is to explore from different perspectives the dynamic interplay between the technology of a firm; its strategies; organizational choices; and issues of place, region, and location. The contributors are Peter Hagström, Alfred Chandler, Takahiro Fujimoto, Richard Nelson, Nathan Rosenberg, Erik von Hippel, Cristiano Antonelli, Giovanni Dosi, Benjamin Coriat, David Teece, Gunnar Hedlund, Pari Patel, Keith Pavitt, Ikujiro Nonaka, Hirotaka Takeuchi, Lars-Gunnar Mattsson, John Cantwell, John Dunning, Michael Enright, Masahisa Fujita, Ryoichi Ishii, Allen Scott, Orjan Solvell, Ivo Zander, J-C Spender, and Michael Porter. Together they address the challenge of explaining the long-run competitiveness of firms in an ever more global world. This book will be a benchmark for anybody wanting to keep abreast of leading edge strategic thinking.