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Author: Arslan, Yusuf Publisher: IGI Global ISBN: 1799802590 Category : Business & Economics Languages : en Pages : 407
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Mario Gutierrez Publisher: Springer Science & Business Media ISBN: 1848001177 Category : Computers Languages : en Pages : 218
Book Description
Virtual reality techniques are increasingly becoming indispensable in many areas. This book looks at how to generate advanced virtual reality worlds. It covers principles, techniques, devices and mathematical foundations, beginning with basic definitions, and then moving on to the latest results from current research and exploring the social implications of these. Very practical in its approach, the book is fully illustrated in colour and contains numerous examples, exercises and case studies. This textbook will allow students and practitioners alike to gain a practical understanding of virtual reality concepts, devices and possible applications.
Author: Arslan, Yusuf Publisher: IGI Global ISBN: 1799802590 Category : Business & Economics Languages : en Pages : 407
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Soares, Ana Maria Publisher: IGI Global ISBN: 1799822222 Category : Business & Economics Languages : en Pages : 424
Book Description
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Author: Thomas B. Sheridan Publisher: MIT Press ISBN: 9780262193160 Category : Computers Languages : en Pages : 422
Book Description
For the past three decades, the author and his colleagues in the MIT Man-Machine Systems Laboratory have been carrying out experimental research in the area of teleoperation, telerobotics, and supervisory control - a new form of technology that allows humans to work through machines in hazardous environments and control complex systems such as aircraft and nuclear power plants. This timely reference brings together a variety of theories and technologies that have emerged in a number of fields of application, describing common themes, presenting experiments and hardware embodiments as examples, and discussing the advantages and the drawbacks of this new form of human-machine interaction. There are many places - such as outer space, the oceans, and nuclear, biologically, and chemically toxic environments - that are; inaccessible or hazardous to humans but in which work needs to be done. Telerobotics - remote supervision by human operators of robotic or semi-automatic devices - is a way to enter these difficult environments. Yet it raises a host of problems, such as the retrieval of sensory information for the human operator and how to control the remote devices with sufficient dexterity. In its complete coverage of the theoretical and technological aspects of telerobotics and human-computer cooperation in the control of complex systems, this book moves beyond the simplistic notion of humans versus automation to provide the necessary background for exploring a new and informed cooperative relationship, between humans and machines.
Author: Rajagopal Publisher: IGI Global ISBN: 1466675195 Category : Business & Economics Languages : en Pages : 319
Book Description
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author: Alison Green Publisher: Ballantine Books ISBN: 0399181822 Category : Business & Economics Languages : en Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Arslan, Yusuf
Author: Mario Gutierrez
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Author: Arslan, Yusuf
Author: Soares, Ana Maria
Author: Thomas B. Sheridan
Author: Rajagopal
Author: Seema Gopichand Hariramani
Author: Arch G. Woodside
Author: Alison Green
Author: N. V. Suresh