Author: William R. DardenPublisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes bibliographical references and index
Patronage Behavior and Retail Management
Author: William R. DardenPublisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes bibliographical references and index
Measurement, Design, and Analysis
Author: Elazar J. PedhazurPublisher: Psychology Press
ISBN: 1135807086
Category : Psychology
Languages : en
Pages : 834
Book Description
In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.
Competitive Structure in Retail Markets: The Department Store Perspective
Author: Donald W. StampflPublisher: Marketing Classics Press
ISBN: 1613111398
Category : Business & Economics
Languages : en
Pages : 207
Book Description
Theory in Retailing: Traditional and Nontraditional Sources
Author: American Marketing AssociationPublisher: Marketing Classics Press
ISBN: 1613112351
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Handbook of Research on Retailing
Author: Katrijn GielensPublisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Retailing in the 21st Century
Author: Manfred KrafftPublisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Strategic Marketing Management
Author: Alexander ChernevPublisher:
ISBN: 9780982512630
Category : Marketing
Languages : en
Pages : 283
Book Description
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Patronage at Work
Author: Virginia OliverosPublisher: Cambridge University Press
ISBN: 1316514080
Category : Political Science
Languages : en
Pages : 267
Book Description
Describes what patronage employees do in exchange for their jobs and provides a novel explanation of why they do it.
The Distribution of Wealth
Author: John Bates ClarkPublisher:
ISBN:
Category : Wages, prices and productivity
Languages : en
Pages : 490
Book Description
The Experience Economy
Author: B. Joseph PinePublisher: Harvard Business Press
ISBN: 9780875848198
Category : Business & Economics
Languages : en
Pages : 276
Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.