Author: John Donnellan Publisher: A&C Black ISBN: 1609014901 Category : Business & Economics Languages : en Pages : 461
Book Description
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Author: Nancy J. Rabolt Publisher: Fairchild Books ISBN: 9781563676000 Category : Business & Economics Languages : en Pages : 0
Book Description
This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
Author: Dimitri Koumbis Publisher: Bloomsbury Publishing ISBN: 1350195006 Category : Business & Economics Languages : en Pages : 257
Book Description
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author: Tim Jackson Publisher: Bloomsbury Publishing ISBN: 1350318302 Category : Business & Economics Languages : en Pages : 235
Book Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author: Rosemary Varley Publisher: Psychology Press ISBN: 9780415327145 Category : Business & Economics Languages : en Pages : 304
Book Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author: John Donnellan
Author: Albert Smart
Author: Nancy J. Rabolt
Author: Horace Secrist
Author: John Williams Wingate
Author: Dimitri Koumbis
Author: Tim Jackson
Author: Louis C. Moscarello
Author: Rosemary Varley
Author: Albert Claire Hodge