Retail Business Market Research Handbook 2010 PDF Download

Author: Richard Kendall Miller
Publisher:
ISBN: 9781577831556
Category : Market surveys
Languages : en
Pages : 278

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Author: Richard K. Miller
Publisher:
ISBN: 9781577831556
Category : Business & Economics
Languages : en
Pages : 273

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Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832140
Category : Marketing research
Languages : en
Pages :

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Author: Katrijn Gielens
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 481

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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.

Author: Richard Kendall Miller
Publisher:
ISBN: 9781577830559
Category : Business & Economics
Languages : en
Pages : 470

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Author: Richard K. Miller
Publisher:
ISBN: 9781577830597
Category :
Languages : en
Pages : 0

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Author: Richard Kendall Miller
Publisher:
ISBN: 9781577832935
Category : Marketing research
Languages : en
Pages : 356

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Author: Anne E. Beall
Publisher: iUniverse
ISBN: 1936236176
Category : Business & Economics
Languages : en
Pages : 99

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Author: Richard Kendall Miller
Publisher:
ISBN: 9781577830559
Category :
Languages : en
Pages : 0

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Author: Ciji A. Fleming
Publisher:
ISBN: 9781577830504
Category : Business & Economics
Languages : en
Pages : 515

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