JMR, Journal of Marketing Research PDF Download

Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 568

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Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Author: Dr.Madeswaran a
Publisher: Archers & Elevators Publishing House
ISBN: 9388805593
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Dr. Govind Rao
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 238

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In today's fiercely competitive landscape, mastering channel management is crucial for organizational growth. "The Channel Conundrum" emerges as an indispensable guide, delving into the complexities of effective channel management. This comprehensive volume seamlessly blends theoretical insights with real-world case studies and actionable strategies, equipping readers with the tools to navigate the intricate web of distribution channels. The book commences by introducing fundamental concepts and the significance of channel management. It explores key components of channel strategy development, including market segmentation, partner selection, and performance measurement. Subsequent chapters delve into the art of developing robust channel partner programs, offering insights into aligning programs with business objectives, creating structured partner tiers, and fostering collaborative relationships. A key strength of "The Channel Conundrum" lies in its pragmatic approach to navigating channel conflicts. It provides a comprehensive framework for understanding conflict root causes and proven resolution strategies. The book explores managing power dynamics, aligning incentives, and fostering trust among channel partners. In an era of rapid technological change, the book takes a forward-looking approach, exploring digital technologies' transformative impact on channel management. It equips readers with the knowledge to leverage distribution channels as strategic assets for growth and competitive advantage, making it an invaluable resource for practitioners, executives, and scholars alike.

Author: David F. Ross
Publisher: Springer Science & Business Media
ISBN: 1441989390
Category : Business & Economics
Languages : en
Pages : 834

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Book Description
When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.

Author: Dr. Chandra Bhushan Mishra
Publisher: Thakur Publication Private Limited
ISBN: 9361809520
Category : Education
Languages : en
Pages : 240

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B.COM, THIRD SEMESTER MINOR/MAJOR [MARKETING SPECIALIZATION] Uniform Syllabus of all Universities of Bihar According to National Education Policy (NEP-2020) based on Choice Based Credit System (CBCS) for Four Year Undergraduate Programme

Author: Ritu Mehta
Publisher: Taylor & Francis
ISBN: 0429515456
Category : Social Science
Languages : en
Pages : 197

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Book Description
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.

Author: Jon M. Hawes
Publisher: Springer
ISBN: 3319170554
Category : Business & Economics
Languages : en
Pages : 714

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This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507

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Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1591409314
Category : Business & Economics
Languages : en
Pages : 368

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Book Description
Advanced Topics in Information Resources Management is a series of books that features the most current research findings in all aspects of information resources management. From successfully implementing technology change to understanding the human factors in IT utilization, these volumes address many of the managerial and organizational applications and implications of information technology in organizations. Advanced Topics in Information Resources Management, Volume 5 is a part of this series. Advanced Topics in Information Resources Management, Volume 5 provides information technology researchers, scholars, educators, and practicing managers with the latest research on managing the technological, organizational, and human aspects of information utilization and management. This volume presents current trends and challenges in implementing and strengthening information resources strategies in organizations worldwide.