Réseaux de neurones formels appliqués à l'évaluation d'entreprises PDF Download

Author: David PRICE
Publisher:
ISBN:
Category :
Languages : fr
Pages : 114

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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: CIKM 13 Conference Committee
Publisher:
ISBN: 9781450326964
Category : Computers
Languages : en
Pages : 938

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CIKM'13: 22nd ACM International Conference on Information and Knowledge Management Oct 27, 2013-Nov 01, 2013 San Francisco, USA. You can view more information about this proceeding and all of ACM�s other published conference proceedings from the ACM Digital Library: http://www.acm.org/dl.

Author: Olivier Sigaud
Publisher: John Wiley & Sons
ISBN: 1118620100
Category : Technology & Engineering
Languages : en
Pages : 367

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Markov Decision Processes (MDPs) are a mathematical framework for modeling sequential decision problems under uncertainty as well as reinforcement learning problems. Written by experts in the field, this book provides a global view of current research using MDPs in artificial intelligence. It starts with an introductory presentation of the fundamental aspects of MDPs (planning in MDPs, reinforcement learning, partially observable MDPs, Markov games and the use of non-classical criteria). It then presents more advanced research trends in the field and gives some concrete examples using illustrative real life applications.

Author: Isa Blumi
Publisher: Routledge
ISBN: 1136941185
Category : History
Languages : en
Pages : 352

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Chaos in Yemen challenges recent interpretations of Yemen’s complex social, political and economic transformations since unification in 1990. By offering a new perspective to the violence afflicting the larger region, it explains why the ‘Abdullah ‘Ali Salih regime has become the principal beneficiary of these conflicts. Adopting an inter-disciplinary approach, the author offers an alternative understanding of what is creating discord in the Red Sea region by integrating the region’s history to an interpretation of current events. In turn, by refusing to solely link Yemen to the "global struggle against Islamists," this work sheds new light on the issues policy-makers are facing in the larger Middle East. As such, this study offers an alternative perspective to Yemen’s complex domestic affairs that challenge the over-emphasis on the tribe and sectarianism. Offering an alternative set of approaches to studying societies facing new forms of state authoritarianism, this timely contribution will be of great relevance to students and scholars of the Middle East and the larger Islamic world, Conflict Resolution, Comparative Politics, and International Relations.

Author: Barak A. Salmoni
Publisher: Rand Corporation
ISBN: 0833049747
Category : History
Languages : en
Pages : 411

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For nearly six years, the government of Yemen has conducted military operations north of the capital against groups of its citizens known as "Huthis." In spite of using all means at its disposal, the government has been unable to subdue the Huthi movement. This book presents an in-depth look at the conflict in all its aspects. The authors detail the various stages of the conflict and map out its possible future trajectories.

Author: Léon Chertok
Publisher: Pergamon
ISBN:
Category : Psychology
Languages : en
Pages : 200

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Author: Bernard Haykel
Publisher: Cambridge University Press
ISBN: 9780521528900
Category : History
Languages : en
Pages : 286

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Revival and Reform in Islam is at once an intellectual biography of Muhammad al-Shawkani, and a history of a transitional period in Yemeni history. This was a time when a society dominated by traditional Zaydi Shiism shifted to one characterised instead by Sunni reformism. The author traces the origins and outcomes of this transition, presenting the first systematic account of the ways in which the eighteenth- and nineteenth-century reorientation of the Zaydi madhhab, and consequent 'sunnification' of Yemeni society, were intricately linked to tensions within the political realm. In advocating juridical systematization of religious belief and practice, Shawkani espoused a socio-religious order which in its dominant features echoed key aspects of Western modernity. Yet he did so in a context bereft of Western ideational influence. This study then presents a textured account of eighteenth-century Islamic reformist thought and challenges the meaning of modernity in an Islamic context.

Author: Aditya Johri
Publisher: Cambridge University Press
ISBN: 1107785855
Category : Technology & Engineering
Languages : en
Pages : 1124

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Book Description
The Cambridge Handbook of Engineering Education Research is the critical reference source for the growing field of engineering education research, featuring the work of world luminaries writing to define and inform this emerging field. The Handbook draws extensively on contemporary research in the learning sciences, examining how technology affects learners and learning environments, and the role of social context in learning. Since a landmark issue of the Journal of Engineering Education (2005), in which senior scholars argued for a stronger theoretical and empirically driven agenda, engineering education has quickly emerged as a research-driven field increasing in both theoretical and empirical work drawing on many social science disciplines, disciplinary engineering knowledge, and computing. The Handbook is based on the research agenda from a series of interdisciplinary colloquia funded by the US National Science Foundation and published in the Journal of Engineering Education in October 2006.

Author: Unesco
Publisher: UNESCO
ISBN: 9231041568
Category : Technology & Engineering
Languages : en
Pages : 392

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Book Description
This report reviews engineering's importance to human, economic, social and cultural development and in addressing the UN Millennium Development Goals. Engineering tends to be viewed as a national issue, but engineering knowledge, companies, conferences and journals, all demonstrate that it is as international as science. The report reviews the role of engineering in development, and covers issues including poverty reduction, sustainable development, climate change mitigation and adaptation. It presents the various fields of engineering around the world and is intended to identify issues and challenges facing engineering, promote better understanding of engineering and its role, and highlight ways of making engineering more attractive to young people, especially women.--Publisher's description.