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Author: Pamela S. Schindler Publisher: McGraw-Hill Education ISBN: 9781264098521 Category : Business & Economics Languages : en Pages : 656
Book Description
Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results
Author: Pamela S. Schindler Publisher: McGraw-Hill Education ISBN: 9781264098521 Category : Business & Economics Languages : en Pages : 656
Book Description
Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results
Author: Beth Moring Publisher: W. W. Norton & Company ISBN: 0393936937 Category : Psychology Languages : en Pages : 11
Book Description
This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.
Author: Kenneth S. Bordens Publisher: McGraw-Hill Medical Publishing ISBN: 9780071289153 Category : Psychology Languages : en Pages : 544
Book Description
Research Design and Methods: A Process Approach guides students through the research process, from conceiving of and developing a research idea, to designing and conducting a study, to analyzing and reporting data. The authors present students with information on the numerous decisions they must make when designing and conducting research and indicate how their early decisions affect how data are collected, analyzed, and interpreted later in the research process. A focus on the importance of ethical conduct, both in the treatment of research subjects and in the reporting of research results, directs the text.
Author: Gregory J. Privitera Publisher: SAGE Publications ISBN: 1071895397 Category : Psychology Languages : en Pages : 674
Book Description
The Updated Third Edition has been fully revised for the seventh edition of the Publication Manual of the American Psychological Association (2020), both in the APA style sections within content and the references. The language within the text has been updated to be as inclusive as possible regarding all aspects of identity. The APA sections on style, paper preparation, and ethics have been updated and the text itself has been formatted in the 7th edition style to better reflect the latest style guidance. Both comprehensive and clear, Research Methods for the Behavioral Sciences, Third Edition author Gregory J. Privitera employs a problem-focused approach to introduce research methods. A conversational writing tone speaks to learners directly, empowering students to view research methods as something they are capable of understanding and applying. Within each chapter, students draw conclusions by following the scientific process. To do enable this, Privitera fully integrates the research methods decision tree—from choosing a research design to choosing an appropriate statistic—to encourage students to select the most appropriate methodology for the research question they′re seeking to answer. Greg Privitera covers the full scope of methodologies from non-experimental to quasi-experimental to experimental in a straightforward, unbiased manner.
Author: Donald R. Cooper Publisher: Irwin/McGraw-Hill ISBN: 9780072498707 Category : Industrial management Languages : en Pages : 857
Book Description
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author: Trochim Publisher: Cengage Learning ISBN: 9781133954774 Category : Education Languages : en Pages : 448
Book Description
From an expert team in the research methods field, RESEARCH METHODS: THE ESSENTIAL KNOWLEDGE BASE, 2nd Edition, is written specifically for undergraduates. The book streamlines and clarifies explanations of fundamental, yet difficult, concepts in a familiar, engaging style. Students learn about the relationship between theory and practice, which helps them become better researchers and better consumers of research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Bernard C. Beins Publisher: Cambridge University Press ISBN: 1108444717 Category : Language Arts & Disciplines Languages : en Pages : 469
Book Description
This seamless introduction to statistics and research methods identifies various research areas and analyzes how one approaches them statistically.
Author: Mark R. Leary Publisher: Pearson Higher Ed ISBN: 1292033630 Category : Social Science Languages : en Pages : 399
Book Description
Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualise questions, measure variables, design studies, and analyse data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Gary Lewandowski Publisher: Worth ISBN: 9781319243555 Category : Psychology Languages : en Pages : 608
Book Description
Discovering the Scientist Within is the only book on the market that teaches students about research methods using a case study approach. All the design-focused chapters present students with a single study described from start to finish. Chapters start by asking students to consider a scenario and then walks them through the steps of the study: formulating a research question, performing a literature review, constructing a data collection method, considering ethics, refining the method, gathering data, understanding and reporting the statistical results. Students come away with a practical understanding of the research process and useful practice in the basic steps that comprise all studies. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.
Author: Pamela S. Schindler
Author: Pamela S. Schindler
Author: Beth Moring
Author: Kenneth S. Bordens
Author: Gregory J. Privitera
Author: Donald R. Cooper
Author: Trochim
Author: Bernard C. Beins
Author: Mark R. Leary
Author: Gary Lewandowski
Author: Pamela S. Schindler