Author: D. B. Bromley Publisher: ISBN: Category : Business & Economics Languages : en Pages : 320
Book Description
Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.
Author: Paul Rosenfeld Publisher: ISBN: Category : Business & Economics Languages : en Pages : 248
Book Description
The focus of this book is the process whereby people in organizations seek to control the image other people have of them - impression management. The combination of illustrations, case studies and practical advice involve and challenge the reader.
Author: David McNally Publisher: Berrett-Koehler Publishers ISBN: 1605098116 Category : Business & Economics Languages : en Pages : 158
Book Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Author: Majken Schultz Publisher: OUP Oxford ISBN: 0191583235 Category : Brand name products Languages : en Pages : 314
Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Jacquie L′Etang Publisher: SAGE ISBN: 1446234878 Category : Business & Economics Languages : en Pages : 306
Book Description
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Author: Androniki Kavoura Publisher: Springer Nature ISBN: 3030361268 Category : Business & Economics Languages : en Pages : 1074
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Author: Paul Rosenfeld Publisher: Cengage Learning ISBN: 9781861529701 Category : Identity (Psychology) Languages : en Pages : 0
Book Description
This accessible text describes the ways that individuals in work settings use enhancing impression management tactics to look good and protective impression management techniques to minimize deficiencies and avoid looking bad. Covering theory, measurement and current business practice, the authors illustrate the practical effects of impression management on organizational life and company performance. In addition to managers and HR professionals, students of management and organizational psychology at undergraduate and MBA level will benefit from the clear and concise coverage of this important topic.
Author: Erving Goffman Publisher: Anchor ISBN: 0593468295 Category : Social Science Languages : en Pages : 272
Book Description
A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and cotnrol the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.
Author: Mark R Leary Publisher: Routledge ISBN: 0429977018 Category : Social Science Languages : en Pages : 404
Book Description
This book is about the ways which human behavior is affected concerns with people may be doing, their public impressions they typically prefer that No matter what else other people perceive them in certain desired ways and not perceive them in other, undesired ways. Put simply, human beings have a pervasive and ongoing concern with their self-presentations. Sometimes they act in ceflain ways just to make a particular impression on someone else mras when a job applicant responds inthat will satisfactorily impress the interviewer. But more often, people 5 concerns with others’ impressions simply constrain their behavioural options. Most of the time inclined to do things that will lead others to see us as incompetent, inwnoral, maladjusted, or otherwise socially undesirable. As a result, our concerns with others’ impressions limit what we are willing to do.Self-presentation almotives underlie and pervade near corner of interpersonal life.
Author: D. B. Bromley
Author: Paul Rosenfeld
Author: David McNally
Author: Majken Schultz
Author: Jacquie L′Etang
Author: Androniki Kavoura
Author: Paul Rosenfeld
Author: Barry R. Schlenker
Author: Erving Goffman
Author: Mark R Leary