The Handbook of Key Customer Relationship Management PDF Download

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The Handbook of Key Customer Relationship Management

The Handbook of Key Customer Relationship Management PDF Author: Ken Burnett
Publisher: FT Press
ISBN: 9780273650317
Category : Customer relations
Languages : en
Pages : 0

Book Description
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
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