Regulating Online Behavioural Advertising Through Data Protection Law PDF Download

Author: Jiahong Chen
Publisher: Edward Elgar Publishing
ISBN: 1839108304
Category : Law
Languages : en
Pages : 232

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Book Description
This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.

Author: Daniel J. Solove
Publisher: Aspen Publishing
ISBN: 1543832598
Category : Law
Languages : en
Pages : 422

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Book Description
This short paperback, developed from the casebook Information Privacy Law,contains key cases and materials focusing on privacy issues related to consumer privacy and data security. This book is designed for use in courses and seminars on: Cyberlaw Law and technology Privacy law Information law Consumer law New to the Third Edition: CCPA, biometric privacy laws FTC Facebook Cambridge Analytica case United States v. Gratkowski (Bitcoin and the Fourth Amendment) In re Vizio, Inc. Additional material about TCPA litigation, including Stoops v. Wells Fargo Bank Additional material on the FCC Act Additional material on the Video Privacy Protection Act Barr v. American Association of Political Consultants Topics covered include: Big Data, financial privacy, FCRA, GLBA, FTC privacy and security regulation Identity theft, online behavioral advertising First Amendment limitations on privacy regulation Data breaches, data breach notification statutes Privacy of video watching and media consumptions CFAA, enforcement of privacy policies, marketing use of data, and more

Author: Mariusz Krzysztofek
Publisher: Kluwer Law International B.V.
ISBN: 9403532718
Category : Law
Languages : en
Pages : 330

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Book Description
GDPR: Personal Data Protection in the European Union Mariusz Krzysztofek Personal data protection has become one of the central issues in any understanding of the current world system. In this connection, the European Union (EU) has created the most sophisticated regime currently in force with the General Data Protection Regulation (GDPR) (EU) 2016/679. Following the GDPR’s recent reform – the most extensive since the first EU laws in this area were adopted and implemented into the legal orders of the Member States – this book offers a comprehensive discussion of all principles of personal data processing, obligations of data controllers, and rights of data subjects, providing a thorough, up-to-date account of the legal and practical aspects of personal data protection in the EU. Coverage includes the recent Court of Justice of the European Union (CJEU) judgment on data transfers and new or updated data protection authorities’ guidelines in the EU Member States. Among the broad spectrum of aspects of the subject covered are the following: – right to privacy judgments of the CJEU and the European Court of Human Rights; – scope of the GDPR and its key definitions, key principles of personal data processing; – legal bases for the processing of personal data; – direct and digital marketing, cookies, and online behavioural advertising; – processing of personal data of employees; – sensitive data and criminal records; – information obligation & privacy notices; – data subjects rights; – data controller, joint controllers, and processors; – data protection by design and by default, data security measures, risk-based approach, records of personal data processing activities, notification of a personal data breach to the supervisory authority and communication to the data subject, data protection impact assessment, codes of conduct and certification; – Data Protection Officer; – transfers of personal data to non-EU/EEA countries; and – privacy in the Internet and surveillance age. Because the global scale and evolution of information technologies have changed the data processing environment and brought new challenges, and because many non-EU jurisdictions have adopted equivalent regimes or largely analogous regulations, the book will be of great usefulness worldwide. Multinational corporations and their customers and contractors will benefit enormously from consulting and using this book, especially in conducting case law, guidelines and best practices formulated by European data protection authorities. For lawyers and academics researching or advising clients on this area, this book provides an indispensable source of practical guidance and information for many years to come.

Author: Jan Czarnocki
Publisher: Bloomsbury Publishing
ISBN: 1509974539
Category : Law
Languages : en
Pages : 311

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Book Description
This book addresses the interplay between the proportionality principle and EU digital law. Does EU digital law provide a fair balance of rights and interests? How does proportionality limit legislation in the digital economy? How can it be used to balance competing rights and interests? Diving into the dialectics of law and technology, the book analyses the relevance of the proportionality principle in regulating the digital world and as a vital tool for balancing competing rights and interests. The chapters analyse how conflicting rights and interests are resolved in EU digital law through the proportionality principle and critically reflect on its application. They scrutinise recent EU regulatory initiatives such as the GDPR, AI Act, Copyright Directive, DSA, and more. They reflect on the unique context of AI systems regulation, digital marketing, and data protection, illuminating the application and impact of proportionality in these arenas. Providing an in-depth examination of legal actors and real-life conflicts resolved by applying EU digital law, the book explains the pivotal role of the principle of proportionality in achieving an optimal balance of rights in our digital era.

Author: Asma Vranaki
Publisher: Edward Elgar Publishing
ISBN: 1786432153
Category : Law
Languages : en
Pages : 293

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Book Description
Drawing on rich, empirical case studies, this innovative book provides a contemporary and comprehensive exploration of the plural, dynamic and precarious processes, materials, practices, interventions and relationships on social network sites, and their resultant power effects, when copyright and data privacy rights are at stake.

Author: Barry Leonard
Publisher: DIANE Publishing
ISBN: 143793210X
Category : Business & Economics
Languages : en
Pages : 55

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Book Description
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.

Author: Fleur Jongepier
Publisher: Taylor & Francis
ISBN: 1000603636
Category : Philosophy
Languages : en
Pages : 398

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Book Description
Are we being manipulated online? If so, is being manipulated by online technologies and algorithmic systems notably different from human forms of manipulation? And what is under threat exactly when people are manipulated online? This volume provides philosophical and conceptual depth to debates in digital ethics about online manipulation. The contributions explore the ramifications of our increasingly consequential interactions with online technologies such as online recommender systems, social media, user friendly design, microtargeting, default settings, gamification, and real time profiling. The authors in this volume address four broad and interconnected themes: What is the conceptual nature of online manipulation? And how, methodologically, should the concept be defined? Does online manipulation threaten autonomy, freedom, and meaning in life and if so, how? What are the epistemic, affective, and political harms and risks associated with online manipulation? What are legal and regulatory perspectives on online manipulation? This volume brings these various considerations together to offer philosophically robust answers to critical questions concerning our online interactions with one another and with autonomous systems. The Philosophy of Online Manipulation will be of interest to researchers and advanced students working in moral philosophy, digital ethics, philosophy of technology, and the ethics of manipulation.

Author: Giovanni Sartor
Publisher:
ISBN: 9789284682508
Category :
Languages : en
Pages :

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Book Description
The study addresses the regulation of targeted and behavioural advertising in the context of digital services. Marketing methods and technologies deployed in behavioural and target advertising are presented. The EU law on consent to the processing of personal data is analysed, in connection with advertising practices. Ways of improving the quality of consent are discussed as well as ways of restricting its scope as a legal basis for the processing of personal data. This study is commissioned by the European Parliament's Policy Department for Citizens' Rights and Constitutional Affairs at the request of the JURI Committee.

Author: Martin Ebers
Publisher: Taylor & Francis
ISBN: 1040111173
Category : Law
Languages : en
Pages : 321

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Book Description
This book brings together contributions from leading scholars in law and technology, analysing the privacy issues raised by new data-driven technologies. Highlighting the challenges that technology poses to existing European Union (EU) data protection laws, the book assesses whether current legal frameworks are fit for purpose, while maintaining a balance between supporting innovation and the protection of individual’s privacy. Data privacy issues range from targeted advertising and facial recognition, systems based on artificial intelligence (AI) and blockchain, and machine-to-machine (M2M) communication, to technologies that enable the detection of emotions and personal care robots. The book will be of interest to scholars, policymakers and practitioners working in the fields of law and technology, EU law and data protection.

Author: Andrej Savin
Publisher: Edward Elgar Publishing
ISBN: 1789908574
Category : Law
Languages : en
Pages : 424

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Book Description
This extensively revised and updated third edition of EU Internet Law offers a state of the art overview of the key areas of EU Internet regulation, as well as a critical evaluation of EU policy-making and governance in the field. It provides an in-depth analysis of the ways in which relevant legal instruments interact, as well as comparative discussions contrasting EU and US solutions.