Rechercher l'information stratégique sur le web PDF Download

Author: Véronique Mesguich
Publisher: De Boeck Superieur
ISBN: 280731578X
Category : Information retrieval
Languages : fr
Pages : 210

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Book Description
Comment rechercher, surveiller et analyser l’information stratégique ? Quelles sont les perspectives d’évolution à l’horizon 2020 ? Avec études de cas concrets (trouver des données financières sur les concurrents, repérer les innovations, identifier des experts, etc.). Nouveau défi pour l’entreprise après les réseaux sociaux et les big data, l’intelligence artificielle et l’Internet des objets révolutionnent le monde numérique. Pour évoluer dans ce nouvel environnement de travail, les professionnels doivent pouvoir rechercher, surveiller et analyser efficacement l’information. Rédigé par une experte en veille stratégique, cet ouvrage actualise les connaissances dans les domaines de la recherche d’information et de la veille sur Internet. Il permet de comprendre le fonctionnement actuel des moteurs de recherche, d’optimiser les recherches web, d’identifier des sources d’information méconnues, de mettre en place différents types de veille stratégique et de découvrir un éventail de méthodes d’analyse automatisée de l’information.Pratique et opérationnel grâce à ses exemples concrets, cet ouvrage permet à tout internaute de trouver, collecter, qualifier et analyser l’information réellement utile : un véritable guide de survie dans la jungle de l’information numérique.

Author: Véronique Mesguich
Publisher: De Boeck Supérieur
ISBN: 280736232X
Category : Language Arts & Disciplines
Languages : fr
Pages : 243

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Book Description
L'essor des intelligences artificielles génératives révolutionne les accès à l'information, dans le monde professionnel comme dans la sphère universitaire. Plus que jamais, la maitrise des nombreuses méthodes et approches de la recherche d'information, de la veille et de l'analyse stratégique est indispensable. Rédigé par une experte en veille stratégique, ce livre actualise les connaissances dans les domaines de la recherche d'information et de la veille sur Internet. Il permet de comprendre le fonctionnement des moteurs de recherche à l'ère de l'intelligence artificielle, d'optimiser les recherches web, d'identifier des sources d'information méconnues, de mettre en place différents types de veille stratégique et de découvrir un éventail de méthodes d'analyse automatisée de l'information. Pratique et opérationnel grâce à ses exemples concrets, ce manuel permet à tout internaute de trouver, collecter, qualifier et analyser l'information réellement utile : un véritable guide de survie dans la jungle de l'information numérique.

Author: Véronique Mesguich
Publisher:
ISBN: 9782807361409
Category :
Languages : fr
Pages : 0

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Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :

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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Nicolas Gillis
Publisher: SIAM
ISBN: 1611976413
Category : Mathematics
Languages : en
Pages : 376

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Book Description
Nonnegative matrix factorization (NMF) in its modern form has become a standard tool in the analysis of high-dimensional data sets. This book provides a comprehensive and up-to-date account of the most important aspects of the NMF problem and is the first to detail its theoretical aspects, including geometric interpretation, nonnegative rank, complexity, and uniqueness. It explains why understanding these theoretical insights is key to using this computational tool effectively and meaningfully. Nonnegative Matrix Factorization is accessible to a wide audience and is ideal for anyone interested in the workings of NMF. It discusses some new results on the nonnegative rank and the identifiability of NMF and makes available MATLAB codes for readers to run the numerical examples presented in the book. Graduate students starting to work on NMF and researchers interested in better understanding the NMF problem and how they can use it will find this book useful. It can be used in advanced undergraduate and graduate-level courses on numerical linear algebra and on advanced topics in numerical linear algebra and requires only a basic knowledge of linear algebra and optimization.

Author: Céline Condorelli
Publisher:
ISBN: 9781933128450
Category : Architecture
Languages : en
Pages : 0

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Book Description
"Support structures is a manual for what bears, sustains, props and holds up. It is the culminations of many endeavours. The first is the collaborative project "Support Structures" by Céline Condorelli and Gavin Wade from 2003-2009. The second is a critical enquiry by Condorelli that exposes an almost complete absence of literature or theory of what constitutes "support". This book is itself articulated as a supporting structure, a manual for engagement in and with its subject, which attempts both functionally and structurally to operate much like it." -- Foreword.

Author: Elisabetta Magnaghi
Publisher: Springer Nature
ISBN: 3030606074
Category : Computers
Languages : en
Pages : 190

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Book Description
The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.

Author: Donald F. Kuratko
Publisher: Thomson South-Western
ISBN: 9781111526917
Category : Business planning
Languages : en
Pages : 483

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Book Description
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

Author: Rodolphe de Koninck
Publisher: NUS Press
ISBN: 9789971695538
Category : Social Science
Languages : en
Pages : 0

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Book Description
Gambling with the Land surveys and analyzes systematically the production and trade of all major agricultural crops throughout Southeast Asian between 1960 and the late 2000s. After reviewing the specific economic, social and political role of agriculture in the eight major agricultural countries - Burma, Thailand, Laos, Cambodia, Vietnam, Malaysia, Indonesia and the Philippines - since the end of the colonial period, the authors show how Southeast Asian agricultures have gradually satisfied local demand for food while catering increasingly to the world market for agricultural produce, predominantly through the export of industrial crops, with rice even remaining a major regional export. In terms of food security, the region has even been able to improve its position. All this has largely been achieved through massive intensification of cultivation and equally significant territorial expansion of the agricultural realm, a dynamic combination rarely achieved anywhere else in the world at such a scale. Expansion has even reached into the maritime domain, aquaculture growing even faster than agriculture per se. Both forms of expansion, on land as well as sea, are accentuating the pressure on environmental resources, particularly forests, including mangroves. It remains to be seen whether this gambling with the land and the sea can be sustained without jeopardizing regional food security. Not only are the stakes very high, but in nearly all countries agricultural policies, particularly those concerning agricultural frontiers and hence labour migration patterns, are increasingly defined by large scale private enterprises. Providing an insightful and critical overview of Southeast Asia's agricultural dynamism, Gambling with the Land is an indispensable reference book for all those interested in agricultural and environmental issues and an essential component of any library collection dealing with Asia.