Realce y apelación en el lenguaje de la publicidad PDF Download

Author: Sara Robles Ávila
Publisher:
ISBN: 9788476355886
Category : Advertising
Languages : es
Pages : 92

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Book Description
Los estudios sobre el lenguaje de la publicidad van apareciendo poco a poco, a pesar de que, en general, las investigaciones actuales se concentran en aspectos vinculados a cuestiones de publicidad general, estrategias comerciales, imagen publicitaria, etc. Mención aparte merece el trabajo de A. Feraz Martínez, El lenguaje de la publicidad, publicado en esta misma colección, que se ha convertido ya en un clásico y un referente sobre el tema. Este trabajo que ahora presentamos viene a complementar el de A. Feraz Martínez. Se ha tratado de profundizar en dos cuestiones que son aspectos prioritarios y distintivos de este tipo de discurso y que no han sido abordados hasta el momento de manera exhaustiva: los mecanismos lingüísticos que el creativo emplea para realzar el bien comercial objeto del anuncio y las fórmulas utilizadas para llamar la atención del interlocutor con la intención de que adquiera dicho producto. Con este estudio se pretende cumplir un doble objetivo: en primer lugar, presentar los diversos recursos de la naturaleza ligüística que el creativo tiene a su alcance para atraer la atención de su interlocutor; y en segundo lugar, concienciarlo de la eficacia del componente verbal a la hora de la elaboración del anuncio. Con el fin de llegar tanto al estudiante como al profesional o al interesado por este tipo de comunicación especial, se procura dar al libro una forma cómoda y sencilla, con ciertas reflexiones teóricas, siempre exentas de complejidad, y con un conjunto de ejemplos muy ilustrativos de los distintos aspectos que se elaboran.

Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Author:
Publisher:
ISBN:
Category : Contrastive linguistics
Languages : en
Pages : 118

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Author: Roberto Aliaga
Publisher: Cuento de Luz
ISBN: 8416733562
Category : Juvenile Fiction
Languages : en
Pages : 36

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Seeking a new home where to feel safe, fireflies embark on a difficult journey and will learn that there is always a light at the end of the way. In the blink of an eye, the fireflies are forced to leave their field. Without a home, without food, and without a future, the fireflies made a decision. They packed their bags, and for the first time ever in the history of their species, they set off in search of the light at the end of the way. They all left together. Grandparents, children, parents ... entire families fly together and undertake the journey guided by that sparkling light that shines beyond. But it’s a difficult journey, full of seemingly impossible obstacles, which only the love that binds the family together can overcome. This emotional tale of feelings and identity leads us through the darkness into the light of a better future.

Author: Cirilo Villaverde
Publisher: Oxford University Press
ISBN: 0199725233
Category : Literary Collections
Languages : en
Pages : 545

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Cecilia Valdés is arguably the most important novel of 19th century Cuba. Originally published in New York City in 1882, Cirilo Villaverde's novel has fascinated readers inside and outside Cuba since the late 19th century. In this new English translation, a vast landscape emerges of the moral, political, and sexual depravity caused by slavery and colonialism. Set in the Havana of the 1830s, the novel introduces us to Cecilia, a beautiful light-skinned mulatta, who is being pursued by the son of a Spanish slave trader, named Leonardo. Unbeknownst to the two, they are the children of the same father. Eventually Cecilia gives in to Leonardo's advances; she becomes pregnant and gives birth to a baby girl. When Leonardo, who gets bored with Cecilia after a while, agrees to marry a white upper class woman, Cecilia vows revenge. A mulatto friend and suitor of hers kills Leonardo, and Cecilia is thrown into prison as an accessory to the crime. For the contemporary reader Helen Lane's masterful translation of Cecilia Valdés opens a new window into the intricate problems of race relations in Cuba and the Caribbean. There are the elite social circles of European and New World Whites, the rich culture of the free people of color, the class to which Cecilia herself belonged, and then the slaves, divided among themselves between those who were born in Africa and those who were born in the New World, and those who worked on the sugar plantation and those who worked in the households of the rich people in Havana. Cecilia Valdés thus presents a vast portrait of sexual, social, and racial oppression, and the lived experience of Spanish colonialism in Cuba.

Author: Gustavo Lins Ribeiro
Publisher: Routledge
ISBN: 1000184498
Category : Social Science
Languages : en
Pages : 352

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Book Description
Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Author: Wilhelm Ostwald
Publisher:
ISBN:
Category : Chemistry
Languages : en
Pages : 414

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Author: Sofronio G. Calderon
Publisher:
ISBN:
Category : English language
Languages : es
Pages : 664

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Author: Julián del Casal
Publisher:
ISBN:
Category : Literary Criticism
Languages : es
Pages : 176

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Author: Rachel Gibson
Publisher: Harper Collins
ISBN: 0062005405
Category : Fiction
Languages : en
Pages : 320

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Book Description
When ex-supermoddel Lola Carlyle learns that some very -- ahem -- private photos of herself are being peddled on the Internet, she hides out where there's sun and -- she thinks -- safety, until the gossip dies out. Then the private yacht she's blissfully napping on is "commandeered" by some man who says his name is Max Zamora, and that he works for the government. It sounds crazy, but Max is telling the truth -- his cover's been blown, he's on the run, and now he's confronted by a very angry -- and beautiful -- woman. He's seen Lola before -- barely clothed on covers of fashion magazines. But she's more beautiful in person. From the top of her pert blonde head to the tips of her little painted toes, Max finds her sexy, curvy... and a pain in the butt. And that's before she blows up the ship! Now, the unlikely pair is stranded in the middle of the ocean, it's getting very hot -- not just from the sun -- and Lola is about to reveal it all...