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Author: Hong Cheng Publisher: Jones & Bartlett Learning ISBN: 0763757977 Category : Business & Economics Languages : en Pages : 451
Book Description
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author: Hong Cheng Publisher: Jones & Bartlett Learning ISBN: 0763757977 Category : Business & Economics Languages : en Pages : 451
Book Description
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author: Erica Olsen Publisher: John Wiley & Sons ISBN: 1394157967 Category : Business & Economics Languages : en Pages : 391
Book Description
Create a roadmap for your company’s future success—the For Dummies way Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your plan—with easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today’s businesses. Advice from For Dummies experts will make any business leader’s strategic dreams a reality. Learn the basics of how to create a long-term business strategy Create your mission and vision statements and a strategic framework Get organized, engage your team, and deploy your strategy through objectives and key results Access resources, worksheets, checklists and more—in the book and online This is the For Dummies guide for business owners and C-suite executives who are building or rethinking their company’s strategy and planning a path for growth. It’s a big job, but you don’t have to do it alone. Dummies has your back.
Author: Deborah B. Proctor Publisher: Elsevier Health Sciences ISBN: 0323444180 Category : Medical Languages : en Pages : 1311
Book Description
Comprehensive Medical Assisting begins with Kinn! Elsevier’s 60th Anniversary edition of Kinn’s The Medical Assistant, 13th Edition provides you with real-world administrative and clinical skills that are essential to working in the modern medical office. An applied learning approach to the MA curriculum is threaded throughout each chapter to help you further develop the tactile and critical thinking skills necessary for working in today’s healthcare setting. Paired with our adaptive solutions, real –world simulations, EHR documentation and HESI remediation and assessment, you will learn the leading skills of modern administrative and clinical medical assisting in the classroom! Basics of Diagnostic Coding prepares you to use the ICD-10 coding system. Learning objectives listed in the same order as content makes it easy to review material. Clinical procedures integrated into the TOC give you a quick reference point. Professional behavior boxes provide guidelines on how to interact with patients, families, and coworkers. Patient education and legal and ethical issues are described in relation to the Medical Assistant's job. Applied approach to learning helps you use what you’ve learned in the clinical setting. Learning objectives and vocabulary with definitions highlight what’s important in each chapter. Critical thinking applications test your understanding of the content. Step-by-step procedures explain complex conditions and abstract concepts. Rationales for each procedure clarify the need for each step and explains why it’s being performed. Portfolio builder helps you demonstrate your mastery of the material to potential employers. NEW! Chapter on The Health Record reviews how you’ll be working with a patient’s medical record. NEW! Chapter on Technology in the Medical Office introduces you to the role EHR technology plays in the medical office. NEW! Chapter on Competency-Based Education helps you understand how your mastery of the material will affect your ability to get a job. NEW! Clinical procedure videos helps you visualize and review key procedures.
Author: Deana Leahy Publisher: Routledge ISBN: 1351048155 Category : Education Languages : en Pages : 285
Book Description
Social Theory and Health Education brings together health education scholarship with a diverse range of social theories to demonstrate the value and impact of their application to associated health and education contexts. For the first time, this book draws together cutting-edge research that demonstrates the productive and impactful ways social theory can be applied to the diversity of research in this field. Topics covered include digital health, health education in sexuality, gender and health, food and nutrition, mental health and wellbeing, environment, and alcohol and drug use. In exploring these topics, each author utilises different theorists and concepts to compellingly demonstrate their application to a range of health education research contexts. This collection provides examples for both students, early career and established scholars that showcase ways that social theory can be utilised in empirical and theoretical research. The collection also highlights how health education scholarship can be enhanced by engaging with social theory. It also explores the viability of various theories for work in this field, and their potential to generate new approaches for research.
Author: Morc Coulson Publisher: Bloomsbury Publishing ISBN: 1408196301 Category : Sports & Recreation Languages : en Pages : 289
Book Description
A complete reference guide for anyone involved in prescribing exercise programmes for personal training clients. The Complete Guide to Personal Training also covers all of the Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework pertaining to personal training, and provides the theoretical underpinning of how to programme appropriate exercise for your clients. Includes information on: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques – this enhanced epub also contains nine videos of key exercises - Nutrition - Health and safety The book contains practical tips for designing a range of appropriate client exercise programmes but always with a focus on the best ways you can sustain a business in this area and how you can stand out from the crowd. It is deal for personal trainers in the health and fitness industry as well as those wishing to undertake qualifications in this area.
Author: Susan Sweeney Publisher: Maximum Press ISBN: 1931644799 Category : Business & Economics Languages : en Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Author: Ian Chaston Publisher: Routledge ISBN: 1134010044 Category : Business & Economics Languages : en Pages : 349
Book Description
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638
Author: Hong Cheng
Author: Hong Cheng
Author: Sandy Coffman
Author: 
Author: Erica Olsen
Author: Deborah B. Proctor
Author: Deana Leahy
Author: United States. Federal Trade Commission
Author: Morc Coulson
Author: Susan Sweeney
Author: Ian Chaston