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Author: Dan X. Solo Publisher: Courier Corporation ISBN: 0486268535 Category : Design Languages : en Pages : 68
Book Description
Bold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.
Author: Dan X. Solo Publisher: Courier Corporation ISBN: 0486268535 Category : Design Languages : en Pages : 68
Book Description
Bold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.
Author: Alexander Hiam Publisher: John Wiley & Sons ISBN: 0470567295 Category : Business & Economics Languages : en Pages : 359
Book Description
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
Author: Cecilia Friend Publisher: Routledge ISBN: 1135941343 Category : History Languages : en Pages : 440
Book Description
Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.
Author: J. P. Terry Publisher: Adobe Press ISBN: 0132701383 Category : Computers Languages : en Pages : 353
Book Description
Adobe LiveCycle Designer is the form creation tool that comes bundled with Adobe Acrobat Professional. This is the first and only book that explains how to use Designer to create interactive and dynamic forms. The book was written in tandem with the Adobe LiveCycle development team and it has been thoroughly reviewed by over a dozen Adobe engineers. This book is accessible enough for a beginner but rich enough for an experienced user. It covers all of the major topics and includes valuable links to other LiveCycle Designer documentation and resources.
Author: Jennifer Romano Bergstrom Publisher: Elsevier ISBN: 0124167098 Category : Computers Languages : en Pages : 395
Book Description
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry
Author: xtine burrough Publisher: Peachpit Press ISBN: 0132104237 Category : Languages : en Pages : 563
Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Author: Dina C Carson Publisher: First Edition Design Pub. ISBN: 1622878256 Category : Family & Relationships Languages : en Pages : 302
Book Description
If you have stories to share with your family, whether you have been researching a short time or a long time, this book will: * take you through the four stages of publishing projects * show you how publishing works * help you pick a project to publish * lead you through a research review to see what you have and what you still need to tell the stories in a compelling way * give you the skills to become a good storyteller * lead you through the process of editing * instruct you how to prepare your manuscript to look like it was professionally published and * help you spread the word that you have a book available Everything you need to write and publish your family history. Keywords: family history, genealogy, write a family history, write a genealogy, publish your family history, how to self-publish, book publishing, storytelling, book marketing, designing a book
Author: Renee Hobbs Publisher: John Wiley & Sons ISBN: 1118968360 Category : Social Science Languages : en Pages : 298
Book Description
Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.
Author: Janice Redish Publisher: Elsevier ISBN: 0123859301 Category : Computers Languages : en Pages : 370
Book Description
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Author: Dan X. Solo
Author: Dan X. Solo
Author: Alexander Hiam
Author: 
Author: Cecilia Friend
Author: J. P. Terry
Author: Jennifer Romano Bergstrom
Author: xtine burrough
Author: Dina C Carson
Author: Renee Hobbs
Author: Janice Redish