Author: Christopher H. LovelockPublisher: Scientific Press, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Readings in Public and Nonprofit Marketing
Author: Christopher H. LovelockPublisher: Scientific Press, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Public and Nonprofit Marketing
Author: Christopher H. LovelockPublisher:
ISBN: 9780894261480
Category : Communication in marketing
Languages : en
Pages : 380
Book Description
Public and Nonprofit Marketing
Author: Christopher H. LovelockPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Public & Nonprofit Marketing
Author: Christopher H. LovelockPublisher: Course Technology
ISBN: 9780894261459
Category : Business & Economics
Languages : en
Pages : 380
Book Description
Cases in Public and Nonprofit Marketing, Readings in Public and Nonprofit Marketing, Teaching Notes
Author: Christopher H. LovelockPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 151
Book Description
Cases in Public and Nonprofit Marketing
Author: Christopher LovelockPublisher:
ISBN: 9780894260155
Category :
Languages : en
Pages :
Book Description
Cases in Public and Nonprofit Marketing
Author: Christopher LovelockPublisher:
ISBN: 9780894260162
Category :
Languages : en
Pages :
Book Description
Permanent Study Group
Author: Lucica MateiPublisher: Matei Lucica
ISBN: 9737096126
Category : Government business enterprises
Languages : en
Pages : 232
Book Description
Marketing the Public Sector
Author: Seymour H. FinePublisher: Routledge
ISBN: 1351506838
Category : Business & Economics
Languages : en
Pages : 384
Book Description
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Marketing the Public Sector
Author: FinerPublisher: Transaction Publishers
ISBN: 1412828112
Category :
Languages : en
Pages : 386
Book Description