A Readership Survey Assessing the Effects and Influences of a Newspaper Accountability Program PDF Download

Author: James M. Bernstein
Publisher:
ISBN:
Category : Journalistic ethics
Languages : en
Pages : 222

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Book Description

Author: William Charles Redding
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 164

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Book Description

Author: SHARMA, SANGEETA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8195161103
Category : Business & Economics
Languages : en
Pages : 456

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Book Description
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication

Author: Rajendar Kumar
Publisher: APH Publishing
ISBN: 9788131304228
Category :
Languages : en
Pages : 162

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Book Description

Author: Paula Poindexter
Publisher: Routledge
ISBN: 1135595712
Category : Social Science
Languages : en
Pages : 477

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Book Description
This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume also addresses diversity issues among women’s use of news, considering racial, ethnic, international and feminist perspectives. The volume is intended to help readers understand adult news use behavior--a critical and timely issue considering the state of newspapers and television news in today’s multi-media news environment.

Author: S.L. Gupta
Publisher: Excel Books India
ISBN: 9788174463456
Category : Marketing research
Languages : en
Pages : 620

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Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.

Author: Ammu Joseph
Publisher: SAGE
ISBN: 9780761934936
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Whose News?: The Media and Women's Issues (1994) quickly became an international classic which was widely used. The decade that has passed since its publication has witnessed dramatic developments in the media environment across the world. As a consequence, the coverage of gender issues in the media today has to be viewed and evaluated against the background of globalisation in general and media globalisation in particular.

Author: P Saravanavel
Publisher: Vikas Publishing House
ISBN: 9788125914761
Category : Consumer behavior
Languages : en
Pages : 784

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Book Description
This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

Author: Oksana Newman
Publisher: Walter de Gruyter
ISBN: 3598440383
Category : Language Arts & Disciplines
Languages : en
Pages : 426

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Book Description
Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.

Author: Sean Brierley
Publisher: Routledge
ISBN: 113484283X
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources