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Author: C. M. Chang Publisher: Business Expert Press ISBN: 1606495453 Category : Business & Economics Languages : en Pages : 152
Book Description
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.
Author: C. M. Chang Publisher: Business Expert Press ISBN: 1606495453 Category : Business & Economics Languages : en Pages : 152
Book Description
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.
Author: Mike Smith Publisher: AMACOM ISBN: 0814449018 Category : Business & Economics Languages : en Pages : 233
Book Description
Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Author: Andrew A. Zucker Publisher: ISBN: Category : Education Languages : en Pages : 264
Book Description
In this timely and thoughtful book, Andrew Zucker argues that technology can and will play a central role in efforts to achieve crucial education goals, and that it will be an essential component of further improvement and transformation of schools. The book is marked not only by Zucker's cutting-edge sophistication about digital technologies, but also by his longstanding engagement with and commitment to K-12 education. It is destined to be recognized as the crucial volume on digital technology and education, and it will be essential reading for school leaders and teachers, policymakers, and those members of the general public--among them parents and engaged citizens--for whom the fate of education is a vital concern.
Author: Jessica Lipnack Publisher: Jeffrey Stamps ISBN: 9780471165538 Category : Business & Economics Languages : en Pages : 296
Book Description
Teams are the key to smart, flexible, and cost-effective organizations for the 21st century. However, advances in communication technologies have dramatically changed the nature of teamwork. Traditional, collocated teams are now giving way to distributed cross-boundary virtual groups linked through relationships and technology, reaching across space, time, and organizational boundaries. In their fifth book, Virtual Teams, Jessica Lipnack and Jeffrey Stamps, leading experts in networked organizations, take you beyond teams into the new world of work-at-a-distance, showing you how to effectively start, implement, and maintain virtual teams in your own organization. Today, virtual teams are an established feature of multisite and global companies such as Hewlett-Packard, Motorola, Bank of Boston, and Steelcase. Made possible by technologies like the Internet, intranets, and groupware, these teams are invaluable tools for organizations that need to bring together specialized groups of people to work on projects or comprise a spread-out business unit. The principles outlined in Virtual Teams provide an antidote to the high failure rate of teams. At the same time, as the authors warn, "It is harder for virtual teams to be successful than for traditional face-to-face teams. Misunderstandings are more likely to arise and more things are likely to go wrong." In this straightforward guide, Lipnack and Stamps provide a comprehensive framework that makes virtual teams accessible and practical. Beginning with a brief overview of exactly what virtual teams are and how they work, the authors show how they can be integrated into your business structure. Featuring insightful case studies from Eastman Chemical Company, NCR, Tetra Pak, and Sun Microsystems, this stimulating and hands-on reference offers essential information on: The basic virtual team principles: people, purpose, links The skills and technologies necessary for creating a successful virtual team Supporting the dynamics of the cross-boundary team and enhancing personal communications electronically Virtual team applications of the Internet's newest offspring, intranets Providing an in-depth look at an increasingly important teamwork tool, Virtual Teams gives you the materials you need to create and build a winning virtual team for your own organization. "If you want to see where organizational communications are going in the future, heed what these pioneers have written today." —Howard Rheingold, Author of The Virtual Community and Founder of Electric Mind "Lipnack and Stamps have written an important book for the 21st century corporation." —Regis McKenna, The McKenna Group, author of Relationship Marketing "This book provides a long overdue perspective on how to apply the discipline of real teams in the fast moving, increasingly dispersed information age of the future." —Jon R. Katzenbach, Author, The Wisdom of Teams "For those who want to lead the movement, catch up with it, or simply know where it is going, this book is packed with useful information and interesting stories." —Dee W. Hock, Founder and Chairman Emeritus, VISA "Virtual Teams provides valuable insights into global teamwork and management through network technologies now available to all companies, large or small." —Jim Lynch, Director, Corporate Quality, Sun Microsystems, Inc.
Author: Samuel B. Holcman Publisher: ISBN: 9780615669878 Category : Business enterprises Languages : en Pages : 268
Book Description
"Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)" by Samuel B. Holcman explains the detailed process of building an enterprise architecture. Samuel B. Holcman brings his strategic business plans to business and technology professionals with "Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)." In order to bring a method to the madness that can often be today's business structure, Holcman uses "Reaching the Pinnacle" to introduce the process of building an enterprise architecture. Holcman uses his 40 years of experience as a leading trainer and consultant in enterprise architecture in writing "Reaching the Pinnacle." He explains enterprise architecture as the rethinking of how business planning and information technology work together in order to achieve strategic goals. "Reaching the Pinnacle" explains how an organization and its important departments can achieve their goals through a series of project initiatives. Holcman offers a simple, easy-to-understand way to implement an enterprise architecture project into one's organization. "While the approach is not quick - it may take up to a few years to transform an organization - my methodology provides an effective means for moving the organization from its as-is state to its desired state in an iterative manner," says Holcman. Holcman's methods and approach have been used by numerous Fortune 500 companies and have led him to be the top consultant on the topic. He believes the 'for practitioners, by practitioners' approach of "Reaching the Pinnacle" will make the book a crucial resource among business and technology personnel everywhere. "Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)" is available for sale online at Amazon.com, directly from the author at www.PinnacleBusGrp.com, and other channels. REVIEW COPIES AND INTERVIEWS AVAILABLE
Author: Nigel Sammes Publisher: Springer Science & Business Media ISBN: 1846282071 Category : Technology & Engineering Languages : en Pages : 306
Book Description
Fuel cells are a very promising technology for the clean and efficient production of power. Fuel Cell Technology is an up-to-date survey of the development of this technology and will be bought by researchers and graduate students in materials control and chemical engineering working at universities and institutions and researchers and technical managers in commercial companies working in fuel cell technology.
Author: Simon Emmerson Publisher: Routledge ISBN: 131704360X Category : Music Languages : en Pages : 358
Book Description
The theme of this Research Companion is 'connectivity and the global reach of electroacoustic music and sonic arts made with technology'. The possible scope of such a companion in the field of electronic music has changed radically over the last 30 years. The definitions of the field itself are now broader - there is no clear boundary between 'electronic music' and 'sound art'. Also, what was previously an apparently simple divide between 'art' and 'popular' practices is now not easy or helpful to make, and there is a rich cluster of streams of practice with many histories, including world music traditions. This leads in turn to a steady undermining of a primarily Euro-American enterprise in the second half of the twentieth century. Telecommunications technology, most importantly the development of the internet in the final years of the century, has made materials, practices and experiences ubiquitous and apparently universally available - though some contributions to this volume reassert the influence and importance of local cultural practice. Research in this field is now increasingly multi-disciplinary. Technological developments are embedded in practices which may be musical, social, individual and collective. The contributors to this companion embrace technological, scientific, aesthetic, historical and social approaches and a host of hybrids – but, most importantly, they try to show how these join up. Thus the intention has been to allow a wide variety of new practices to have voice – unified through ideas of 'reaching out' and 'connecting together' – and in effect showing that there is emerging a different kind of 'global music'.
Author: Sherry Turkle Publisher: Basic Books ISBN: 0465093663 Category : Psychology Languages : en Pages : 463
Book Description
A groundbreaking book by one of the most important thinkers of our time shows how technology is warping our social lives and our inner ones Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a deep solitude. MIT professor Sherry Turkle argues that as technology ramps up, our emotional lives ramp down. Based on hundreds of interviews and with a new introduction taking us to the present day, Alone Together describes changing, unsettling relationships between friends, lovers, and families.
Author: Steven De Haes Publisher: Springer ISBN: 3319145479 Category : Business & Economics Languages : en Pages : 178
Book Description
Featuring numerous case examples from companies around the world, this second edition integrates theoretical advances and empirical data with practical applications, including in-depth discussion on the COBIT 5 framework which can be used to build, measure and audit enterprise governance of IT approaches. At the forefront of the field, the authors of this volume draw from years of research and advising corporate clients to present a comprehensive resource on enterprise governance of IT (EGIT). Information technology (IT) has become a crucial enabler in the support, sustainability and growth of enterprises. Given this pervasive role of IT, a specific focus on EGIT has arisen over the last two decades, as an integral part of corporate governance. Going well beyond the implementation of a superior IT infrastructure, enterprise governance of IT is about defining and embedding processes and structures throughout the organization that enable boards and business and IT people to execute their responsibilities in support of business/IT alignment and value creation from their IT-enabled investments. Featuring a variety of elements, including executive summaries and sidebars, extensive references and questions and activities (with additional materials available on-line), this book will be an essential resource for professionals, researchers and students alike
Author: C. M. Chang
Author: C. M. Chang
Author: Mike Smith
Author: Andrew A. Zucker
Author: Jessica Lipnack
Author: Samuel B. Holcman
Author: Nigel Sammes
Author: Simon Emmerson
Author: Sherry Turkle
Author: La.) CHI Conference (1991 : Orleans
Author: Steven De Haes