Author: Warren B. DygertPublisher: Facsimiles-Garl
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Radio as an Advertising Medium
Author: Warren Benson DygertPublisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 284
Book Description
Radiosender, Vermarktung, rendierenden Radiosender, Popularitätsraten.
Effective Radio Advertising
Author: Marc G. WeinbergerPublisher: Lexington Books
ISBN: 9780669250039
Category : Business & Economics
Languages : en
Pages : 210
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
The Story of Radio as an Advertising Medium
Author: Radio as an Advertising Medium, a Comparison of Radio with Television and Newspapers in the San Francisco Bay Area, 1952 to 1959
Author: John T. HokomRadio Advertising. Why radio commercials are more effective than advertisers think
Author: Caroline HarschPublisher: GRIN Verlag
ISBN: 3668784647
Category : Business & Economics
Languages : en
Pages : 27
Book Description
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Radio as an Advertising Medium
Author: Warren B DygertPublisher: Legare Street Press
ISBN: 9781019218952
Category :
Languages : en
Pages : 0
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Radio As an Advertising Medium
Author: Warren B. DygertPublisher: Palala Press
ISBN: 9781340833206
Category :
Languages : en
Pages : 276
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Handbook of Radio Advertising
Author: Jonne MurphyPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
An Advertiser's Guide to Better Radio Advertising
Author: Andrew IngramPublisher: Wiley
ISBN: 9780470012925
Category : Business & Economics
Languages : en
Pages : 132
Book Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Advertising in the Broadcast Media
Author: Elizabeth J. HeightonPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description