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Author: Daragh O'Reilly Publisher: Routledge ISBN: 1135012202 Category : Art Languages : en Pages : 593
Book Description
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Author: Daragh O'Reilly Publisher: Routledge ISBN: 1135012202 Category : Art Languages : en Pages : 593
Book Description
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Author: Christiane L. Joost-Gaugier Publisher: Cornell University Press ISBN: 1501727311 Category : Philosophy Languages : en Pages : 374
Book Description
Surviving fragments of information about Pythagoras (born ca. 570 BCE) gave rise to a growing set of legends about this famous sage and his followers, whose reputations throughout Antiquity and the Middle Ages have never before been studied systematically. This book is the first to examine the unified concepts of harmony, proportion, form, and order that were attributed to Pythagoras in the millennium after his death and the important developments to which they led in art, architecture, mathematics, astronomy, music, medicine, morals, religion, law, alchemy, and the occult sciences. In this profusely illustrated book, Christiane L. Joost-Gaugier sets out the panorama of Pythagoras's influence and that of Christian and Jewish thinkers who followed his ideas in the Greek, Roman, early Christian, and medieval worlds. In illuminating this tradition of thought, Joost-Gaugier shows how the influence of Pythagoreanism was far broader than is usually realized, and that it affected the development of ancient and medieval art and architecture from Greek and Roman temples to Gothic cathedrals.Joost-Gaugier demonstrates that Pythagoreanism—centered on the dim memory of a single person that endured for centuries and grew ever-greater—inspired a new language for artists and architects, enabling them to be "modern."
Author: Antony Joseph Publisher: Newnes ISBN: 0123914280 Category : Science Languages : en Pages : 447
Book Description
Measuring Ocean Currents: Tools, Technologies, and Data covers all major aspects of ocean current measurements in view of the implications of ocean currents on changing climate, increasing pollution levels, and offshore engineering activities. Although more than 70% of the Earth is covered by ocean, there is limited information on the countless fine- to large-scale water motions taking place within them. This book fills that information gap as the first work that summarizes the state-of-the-art methods and instruments used for surface, subsurface, and abyssal ocean current measurements. Readers of this book will find a wealth of information on Lagrangian measurements, horizontal mapping, imaging, Eulerian measurements, and vertical profiling techniques. In addition, the book describes modern technologies for remote measurement of ocean currents and their signatures, including HF Doppler radar systems, satellite-borne sensors, ocean acoustic tomography, and more. Crucial aspects of ocean currents are described in detail as well, including dispersion of effluents discharged into the sea and transport of beneficial materials—as well as environmentally hazardous materials—from one region to another. The book highlights several important practical applications, showing how measurements relate to climate change and pollution levels, how they affect coastal and offshore engineering activities, and how they can aid in tsunami detection. - Coverage of measurement, mapping and profiling techniques - Descriptions of technologies for remote measurement of ocean currents and their signatures - Reviews crucial aspects of ocean currents, including special emphasis on the planet-spanning thermohaline circulation, known as the ocean's "conveyor belt," and its crucial role in climate change
Author: Alain Jolibert Publisher: Bloomsbury Publishing ISBN: 0230363679 Category : Business & Economics Languages : en Pages : 464
Book Description
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Author: Roman Szewczyk Publisher: Springer ISBN: 3319158473 Category : Technology & Engineering Languages : en Pages : 340
Book Description
This book presents recent progresses in control, automation, robotics and measuring techniques. It includes contributions of top experts in the fields, focused on both theory and industrial practice. The particular chapters present a deep analysis of a specific technical problem which is in general followed by a numerical analysis and simulation and results of an implementation for the solution of a real world problem. The presented theoretical results, practical solutions and guidelines will be useful for both researchers working in the area of engineering sciences and for practitioners solving industrial problems.
Author: OECD Publisher: OECD Publishing ISBN: 9264043241 Category : Languages : en Pages : 595
Book Description
OECD's 2nd World Forum on Statistics, Knowledge and Policy held in Istanbul in June 2007 brought together a diverse group of leaders from more than 130 countries to discuss issues surrounding use of statistics in policy making. This proceedings includes 40 papers presented at that event.
Author: Daragh O'Reilly
Author: Daragh O'Reilly
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Author: Jac L. Goldstucker
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Author: Christiane L. Joost-Gaugier
Author: American Institute for Decision Sciences. Meeting
Author: Antony Joseph
Author: Alain Jolibert
Author: Roman Szewczyk
Author: OECD