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Author: Candice Jacobson Fuhrman Publisher: Chronicle Books (CA) ISBN: 9780877015093 Category : Business & Economics Languages : en Pages : 173
Book Description
Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Author: Candice Jacobson Fuhrman Publisher: Chronicle Books (CA) ISBN: 9780877015093 Category : Business & Economics Languages : en Pages : 173
Book Description
Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms
Author: Gerry McCusker Publisher: Kogan Page Publishers ISBN: 9780749445720 Category : Business & Economics Languages : en Pages : 340
Book Description
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
Author: Jonathan Margolis Publisher: John Wiley & Sons ISBN: 0470457805 Category : Business & Economics Languages : en Pages : 386
Book Description
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Author: Mark Borkowski Publisher: Vision On Publishing ISBN: 9781903399002 Category : Persons Languages : en Pages : 0
Book Description
A celebration of the greatest publicity stunts, scams, hype and PR heists of all time, this text is Mark Borklowski's history of these modern myths, told as an insider.
Author: Adam Black Publisher: The Artless Dodges Press ISBN: 0981993974 Category : Fiction Languages : en Pages : 270
Book Description
THE PRANK is a novel about the tendency for any news story involving a cute child or a reprehensible parent to become a media feeding frenzy, about the incredible communicative power of the internet, about the speed at which a fabricated happening can cross the threshold into accepted truth. But it is also about us as consumers of narrative: about how the digital revolution has changed the way we process information. My hope is that as you are reading you will find yourself scanning, skipping, dismissing, and cherry-picking: pay attention to these moments. This is your brain doing something remarkable, something profoundly post-modern, something perhaps not altogether benign. - from the author's foreword Frank Nevis knows that there's more than one way to get famous in America. When massive flooding strikes his town, only Frank has the presence of mind to weave a fabricated story into the actual drama unfolding around him. After all: what better way to attract interest and funding for his now-defunct reality show career? Fueled by the blogosphere, Facebook, Twitter, and the echo chamber of the 24-hour news cycle Frank's fabrication is soon the biggest story breaking, but how long can he maintain his hastily-constructed lie? And where is the line, in the American audience's thirst for "reality entertainment," between the drama of Frank's unraveling plans and his and his family's fictional hardships? Written in a style intended to mimic the overwhelming cacophony that is news and culture in the 21st century, The Prank explores the question of reality in the digital age, where viral falsehoods and reported lies are par for the course. Written by Adam Black Cover Design by Tom Maven
Author: Ronald D. Smith Publisher: Routledge ISBN: 1135633371 Category : Business & Economics Languages : en Pages : 481
Book Description
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author: Colleen Wells Publisher: Penguin ISBN: 1436211689 Category : Business & Economics Languages : en Pages : 351
Book Description
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Author: Ronald D. Smith Publisher: Routledge ISBN: 1136172483 Category : Business & Economics Languages : en Pages : 551
Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Ryan Holiday Publisher: Portfolio ISBN: 1591847389 Category : Business & Economics Languages : en Pages : 146
Book Description
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Author: Candice Jacobson Fuhrman
Author: Candice Jacobson Fuhrman
Author: Gerry McCusker
Author: Jonathan Margolis
Author: Mark Borkowski
Author: Bunny Ultramod
Author: Adam Black
Author: Ronald D. Smith
Author: Colleen Wells
Author: Ronald D. Smith
Author: Ryan Holiday