Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 220
Book Description
Publicity Methods for Engineers
Author: Professional Engineer
Author: Pamphlets SE.
Author: Russell Sage Foundation. Department of Surveys and ExhibitsPublisher:
ISBN:
Category :
Languages : en
Pages : 314
Book Description
Proceedings of the American Society of Civil Engineers
Author: American Society of Civil EngineersPublisher:
ISBN:
Category : Civil engineering
Languages : en
Pages : 2818
Book Description
Vols. for Jan. 1896-Sept. 1930 contain a separately page section of Papers and discussions which are published later in revised form in the society's Transactions. Beginning Oct. 1930, the Proceedings are limited to technical papers and discussions, while Civil engineering contains items relating to society activities, etc.
The Unseen Power
Author: Scott M. CutlipPublisher: Routledge
ISBN: 113669000X
Category : Language Arts & Disciplines
Languages : en
Pages : 831
Book Description
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Business Books
Author: Newark Public Library. Business BranchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 612
Book Description
Elliott's Magazine
Author: Good Roads
Author: Business Books: 1920-1926
Author: Newark Public Library. Business BranchPublisher:
ISBN:
Category : Business
Languages : en
Pages : 612
Book Description
Public Relations
Author: Edward L. BernaysPublisher: University of Oklahoma Press
ISBN: 0806188839
Category : Social Science
Languages : en
Pages : 387
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.