Marketing and Public Relations for Libraries PDF Download

Author: Cosette N. Kies
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 202

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Book Description

Author: Carol Smallwood
Publisher: McFarland
ISBN: 0786489952
Category : Language Arts & Disciplines
Languages : en
Pages : 233

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Book Description
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Author: Betty Pratt Rice
Publisher: New York : Wilson
ISBN: 9780824204761
Category : Language Arts & Disciplines
Languages : en
Pages : 152

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Book Description
Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.

Author: Lisa A. Wolfe
Publisher:
ISBN: 9781555704711
Category : Libraries
Languages : en
Pages : 0

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Book Description
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.

Author: Hendrik Edelman
Publisher: ALCTS Papers on Library Technical Services and Collections
ISBN:
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.

Author: Marie R. Kennedy
Publisher: American Library Association
ISBN: 0838916007
Category : Language Arts & Disciplines
Languages : en
Pages : 299

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Book Description
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Author: Joy L. Fuller
Publisher: Library Association Publishing (UK)
ISBN: 9780838947753
Category : Organizational change
Languages : en
Pages : 0

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Book Description
Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.

Author: Walter Alwyn Briscoe
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 138

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Book Description

Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 3598440197
Category : Language Arts & Disciplines
Languages : en
Pages : 436

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Book Description
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Author: Walter Alwyn Briscoe
Publisher: Legare Street Press
ISBN: 9781021456366
Category :
Languages : en
Pages : 0

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Book Description
This practical guide offers a range of strategies and techniques for promoting public libraries and engaging local communities. It provides detailed advice on designing effective advertising campaigns, developing engaging children's programs, and establishing sustainable rural library networks. The book also includes a pioneering chapter on the relationship between libraries and cinema, exploring the potential for collaboration and cross-promotion. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.