Be Your Own Best Publicist PDF Download

Author: Jessica Kleiman
Publisher: Red Wheel/Weiser
ISBN: 1601637241
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals. Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself. Be Your Own Best Publicist will teach you how to: Set a personal PR strategy that gets results Build key message points and deliver them with style Craft the perfect "pitch" for each situation Network and develop relationships that will help you get ahead Use creativity to stand out from the competition Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace. Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.

Author: Meg Cabot
Publisher: Harper Collins
ISBN: 0060755865
Category : Juvenile Nonfiction
Languages : en
Pages : 308

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Book Description
Avalon High seems like a typical high school, attended by typical students: There's Lance, the jock. Jennifer, the cheerleader. And Will, senior class president, quarterback, and all-around good guy. But not everybody at Avalon High is who they appear to be ... not even, as new student Ellie is about to discover, herself. What part does she play in the drama that is unfolding? What if the bizarre chain of events and coincidences she has pieced together means -- as with the court of King Arthur -- tragedy is fast approaching Avalon High? Worst of all, what if there's nothing she can do about it?

Author: JANE. FRIEDMAN
Publisher:
ISBN: 9780226838656
Category : Language Arts & Disciplines
Languages : en
Pages : 0

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Book Description
A thoroughly revised edition of the comprehensive guide to building and maintaining a successful career in writing. Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on building a platform in a way that aligns with their values; critical mindset issues that might sabotage their efforts before they even begin; how to publish books and short works strategically; and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half-decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website. Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.

Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300

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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Author: Lynn Hobson
Publisher: Diary of a Hip-Hop Publicist
ISBN: 9780692327029
Category :
Languages : en
Pages : 456

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Book Description
With clients ranging from Rappers, Singers, Music Producers, Authors, and Athletes, Lynn Hobson has written a comical yet heart wrenching account of her career as "The Go To Publicist" in the Hip Hop Community. She keeps it real as she fights to keep her spiritual principals in tact while making it happen in the streets. It is a battle but she makes it through to see another day, another show, another hit and another client who has that sparkle in their eyes. This is ... "Diary of A Hip Hop Publicist".

Author: Jay Bernstein
Publisher: ECW/ORIM
ISBN: 1770900438
Category : Performing Arts
Languages : en
Pages : 375

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Book Description
This memoir by the legendary publicist offers “an intimate glimpse into the best and the worst of the golden age of Hollywood” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.

Author: Brian A Klems
Publisher: Simon and Schuster
ISBN: 1440545464
Category : Family & Relationships
Languages : en
Pages : 224

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Book Description
Rules for Raising Little Girls "As the father of a daughter, I wish I'd read this very funny book sooner, if only to know that it's OK for a grown man to wear a tutu." - Dave Barry "Required reading for any parent who doesn't know pants from leggings." - Dan Zevin, author of Dan Gets a Minivan: Life at the Intersection of Dude and Dad It's easy to imagine how you'd raise a boy--all the golf outings, lawnmower lessons, and Little League championships you'd attend--but playing dad to a little princess may take some education. In Oh Boy, You're Having a Girl, Brian, a father of three girls, shares his tactics for surviving this new and glittery world. From baby dolls and bedtime rituals to potty training and dance recitals, he leads you through all the trials and tribulations you'll face as you're raising your daughter. He'll also show you how to navigate your way through tough situations, like making sure that she doesn't start dating until she's fifty. Complete with commandments for restroom trips and properly participating in a tea party, Oh Boy, You're Having a Girl will brace you for all those hours playing house--and psych you up for the awesomeness of raising a daughter who has you lovingly wrapped around her little finger. "Somehow, Brian Klems has taken one of the most traumatic situations known to a father--having a daughter--and made it into something so completely hilarious you'll laugh until you've got oxygen deprivation!" - W. Bruce Cameron, author of 8 Simple Rules for Dating My Teenage Daughter

Author: Edward P. Bailey
Publisher: Cengage Learning
ISBN: 9780155052987
Category : College readers
Languages : en
Pages : 0

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Book Description
The Practical Writer with Readings provides both developmental and first-year composition students with a step-by-step approach to writing, from the one-paragraph essay to the five-paragraph essay to the research paper.

Author: Meredith Fineman
Publisher: Penguin
ISBN: 0593086813
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
This effortless and unapologetic approach to self-promotion will manage your anxiety and allow you to champion yourself. Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with "The Qualified Quiet": smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others. Bragging Better doesn't require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she's developed over the past decade that make bragging feel easy, including: Get remembered by focusing your personal brand and voice on key adjectives (like "effective, subtle, and edgy") Practice explaining what you do in simple, sticky terms to earn respect and recognition from the public and people at work. Eliminate words that undermine your work and find better ones--like your bio saying you're "trying" or "attempting" to do something instead that you ARE doing it. If you're ready to begin Bragging Better--to telling the truth about your accomplishments with grace and confidence--this book is for you.

Author: Dana Kaye
Publisher: Diversion Books
ISBN: 1682303799
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X