Journal of Public Policy and Marketing PDF Download

Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188

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Book Description

Author: Michael Moran
Publisher: Oxford University Press, USA
ISBN: 0199548455
Category : Political Science
Languages : en
Pages : 997

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Book Description
This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.

Author: John M. de Figueiredo
Publisher: Emerald Group Publishing
ISBN: 178635019X
Category : Business & Economics
Languages : en
Pages : 539

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Book Description
Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.

Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466

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Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Author: Karen Johnston Miller
Publisher: Routledge
ISBN: 1135016909
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
Understanding how public policy is made and managed is a key component in studying the disciplines of public management and administration. Such are the complexities associated with this topic, a deeper understanding is vital to ensure that practising public managers excel in their roles. This textbook synthesizes the key theories, providing a contemporary understanding of public policy and how it relates to private and other sectors. It integrates this with the management and implementation of public policy, including outlines of organizations, practices and instruments used. Pedagogical features include chapter synopses, learning objectives, boxed international cases and vignettes and further reading suggestions. This useful, concise textbook will be required reading for public management students and all those interested in public policy.

Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634

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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

Author: Mark Matthews
Publisher: Routledge Studies in Governance and Public Policy
ISBN: 9781138317871
Category : Administrative agencies
Languages : en
Pages : 210

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Book Description
Transformational Public Policy examines how governments can more effectively handle uncertainty and risk in an uncertain and changing world. Unpredictable and changing circumstances often bring nasty surprises that can increase waste in governance and public debt. This book illustrates how new methods derived from signal processing techniques can improve the practice of public policy by transforming it through rapid learning and adaptation. Interventions are processes of discovery, not compliance. Transformational Public Policy shows readers how the power of hypothesis testing in governance can be deployed. The book argues that public policy can be framed as tests of competing hypotheses subject to diagnostic errors. The aim is to learn how to reduce these diagnostic errors through cumulative experience. This approach can reduce the impact of negative unintended consequences -- a topic of great interest to policy makers and academics alike.

Author: Natalie Mizik
Publisher: Edward Elgar Publishing
ISBN: 1784716758
Category : Business & Economics
Languages : en
Pages : 713

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Book Description
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Author: Patrick Bernhagen
Publisher: Routledge
ISBN: 1134058004
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.

Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0761909591
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.