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Author: Henry T. Conserva Publisher: AuthorHouse ISBN: 1410704963 Category : Communication Languages : en Pages : 124
Book Description
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
Author: Henry T. Conserva Publisher: AuthorHouse ISBN: 1410704963 Category : Communication Languages : en Pages : 124
Book Description
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
Author: Harold D. Lasswell Publisher: MIT Press ISBN: 0262620189 Category : Political Science Languages : en Pages : 269
Book Description
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Author: Bradley Steffens Publisher: Greenhaven Press, Incorporated ISBN: 9780899080987 Category : Juvenile Nonfiction Languages : en Pages : 40
Book Description
Presents opposing viewpoints on topics related to free speech, accompanied by critical thinking activities to help the reader discern fact from opinion and recognize propaganda techniques.
Author: Nicholas J. O'Shaughnessy Publisher: Manchester University Press ISBN: 9780719068539 Category : Communication in politics Languages : en Pages : 276
Book Description
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O'Shaughnessy is Professor of Marketing and Communication at the University of Keele
Author: Garth Jowett Publisher: SAGE ISBN: 9781412908979 Category : Education Languages : en Pages : 450
Book Description
This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.
Author: Randal Marlin Publisher: Broadview Press ISBN: 9781551113760 Category : Philosophy Languages : en Pages : 334
Book Description
This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. Propaganda and the Ethics of Persuasion examines the art of persuasion but it also hopes to establish a "self-defense" resistance to propaganda. As Jacques Ellul warned in 1980, any new technology enters into an already existing class system and can be expected to develop in a way favourable to the dominant interests of that system. The merger of AOL and Time-Warner confirms the likelihood of corporate interests dominating the future of the Internet, but the Internet has also opened up new possibilities for a politically effective counter-culture, as was demonstrated at the meeting of the World Trade Organization in Seattle in late 1999 and numerous similar gatherings since.
Author: Peter Gardner Publisher: Cambridge University Press ISBN: 9780521541725 Category : Foreign Language Study Languages : en Pages : 308
Book Description
New Directions is a thematic reading-writing book aimed at the most advanced learners. It prepares students for the rigors of college-level writing by having them read long, challenging, authentic readings, from a variety of genres, and by having them apply critical thinking skills as a precursor to writing. This emphasis on multiple longer readings gives New Directions its distinctive character.
Author: Henry T. Conserva
Author: Henry T. Conserva
Author: Magedah Shabo
Author: Harold D. Lasswell
Author: Bradley Steffens
Author: Carol O'Sullivan
Author: Nicholas J. O'Shaughnessy
Author: J. A. C. Brown
Author: Garth Jowett
Author: Randal Marlin
Author: Peter Gardner