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Author: Harold Dwight Lasswell Publisher: Coachwhip Publications ISBN: 9781616463113 Category : History Languages : en Pages : 258
Book Description
"Professor Lasswell has made a most important contribution to the study of war. Basing his essay upon the thesis that modern war must be fought on three fronts, the military, the economic and the propagandist, he has given a comprehensive account of the direction of the third front in the World War. His bibliography is extensive, including more than a hundred books and articles of recent date upon the specific propaganda of the World War, or in general discussion of public opinion inspired by it." (New Republic, 1927) Harold D. Lasswell's thesis offers a general theory of the strategy and role of propaganda within a military campaign. While the examples focus on the First World War, the principles and patterns carry over to modern day warfare, politics, business, and social movements. We undergo a constant barrage of overt and covert propaganda, which can only be effectively countered by recognizing it and understanding its function. This well-written book is both objective and discerning while explaining how and why propaganda works. This reprint includes two supplemental papers, "Propaganda behind the lines," by Maj. C. J. C. Street, and "Control of propaganda as a psychological problem," by Prof. Edward K. Strong, Jr., both referenced in Lasswell's text.
Author: Harold Dwight Lasswell Publisher: Coachwhip Publications ISBN: 9781616463113 Category : History Languages : en Pages : 258
Book Description
"Professor Lasswell has made a most important contribution to the study of war. Basing his essay upon the thesis that modern war must be fought on three fronts, the military, the economic and the propagandist, he has given a comprehensive account of the direction of the third front in the World War. His bibliography is extensive, including more than a hundred books and articles of recent date upon the specific propaganda of the World War, or in general discussion of public opinion inspired by it." (New Republic, 1927) Harold D. Lasswell's thesis offers a general theory of the strategy and role of propaganda within a military campaign. While the examples focus on the First World War, the principles and patterns carry over to modern day warfare, politics, business, and social movements. We undergo a constant barrage of overt and covert propaganda, which can only be effectively countered by recognizing it and understanding its function. This well-written book is both objective and discerning while explaining how and why propaganda works. This reprint includes two supplemental papers, "Propaganda behind the lines," by Maj. C. J. C. Street, and "Control of propaganda as a psychological problem," by Prof. Edward K. Strong, Jr., both referenced in Lasswell's text.
Author: Harold D. Lasswell Publisher: MIT Press ISBN: 0262620189 Category : Political Science Languages : en Pages : 269
Book Description
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
Author: Henry T. Conserva Publisher: AuthorHouse ISBN: 1410704963 Category : Communication Languages : en Pages : 124
Book Description
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.
Author: Garth Jowett Publisher: SAGE ISBN: 9781412908979 Category : Education Languages : en Pages : 450
Book Description
This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.
Author: Harold Dwight Lasswell
Author: Harold Dwight Lasswell
Author: Harold D. Lasswell
Author: Harold D. Lasswell
Author: Harold Dwight Lasswell
Author: Henry T. Conserva![Propaganda Technique in the World War ; Lasswell, Harold D[wight] ; Lasswell, Harold D. PDF](https://books.google.com/books/content/images/frontcover/wN2YPgAACAAJ?fife=w80-h100)
Author: Harold Dwight Lasswell
Author: Magedah Shabo
Author: Maurice A. McGlasson
Author: Garth Jowett
Author: Harold Dwight Lasswell