Author: Patrick J. RobinsonPublisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 296
Book Description
Promotional Decision Making: Practice and Theory
Author: Patrick J. RobinsonPublisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 296
Book Description
Theory at a Glance
Author: Karen GlanzPublisher:
ISBN:
Category : Health behavior
Languages : en
Pages : 52
Book Description
Theory in Health Promotion Research and Practice
Author: Patricia GoodsonPublisher: Jones & Bartlett Publishers
ISBN: 1449617433
Category : Health & Fitness
Languages : en
Pages : 265
Book Description
"It offers a more critical perspective of existing health promotion theories and challenges the student to create new theoretical frameworks for understanding human health and wellbeing. This unique text guides the reader to reflect on the process of thinking theoretically and provides practical strategies for applying theory to research and practice. The author employs a narrative perspective and writes in an informal, first-person style."--[Source inconnue].
Customer-Oriented Marketing Strategy
Author: Tevfik DalgicPublisher: Business Expert Press
ISBN: 1606495216
Category : Business & Economics
Languages : en
Pages : 173
Book Description
What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products
Author: Marketing Information Guide
Author: Handbook of the Economics of Marketing
Author: Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
The Well-Woman Visit
Author: David ChelmowPublisher: Cambridge University Press
ISBN: 1316509982
Category : Health & Fitness
Languages : en
Pages : 317
Book Description
The book provides guidance for conducting a well-woman visit, based on the American College of Obstetricians and Gynecologists Well Woman Task Force recommendations. The scope of problems, the rationale for screening or prevention, and the factors that alter screening are explained, then the recommendations are summarized, and advice is offered on their application.
Emerging Theories in Health Promotion Practice and Research
Author: Ralph J. DiClementePublisher: John Wiley & Sons
ISBN: 0787966169
Category : Medical
Languages : en
Pages : 434
Book Description
"Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go forward and address the individual actions, and societal and community influencers of individual action, that promote healthy behaviors." --Jim Marks, director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention New and longstanding threats to public health, such as violence, drug misuse, HIV/AIDS, and homelessness are creating an ever greater demand for innovative theories that are responsive to the changes in the larger social environment. This important work is designed to fill the demand by assembling a careful selection of new and emerging health promotion theories into a single volume, written with an emphasis on practical application of theory to health promotion and health education programs.
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.