Author: Seymour H. Fine
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
The Marketing of Ideas and Social Issues
Author: Seymour H. Fine
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Community Health Promotion Ideas that Work
Author: Marshall W. Kreuter
Publisher: Jones & Bartlett Learning
ISBN: 9780763700591
Category : Community health services
Languages : en
Pages : 236
Book Description
Health Behavior, Education, & Promotion
Publisher: Jones & Bartlett Learning
ISBN: 9780763700591
Category : Community health services
Languages : en
Pages : 236
Book Description
Health Behavior, Education, & Promotion
The Freedom to Read
Author: American Library Association
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 16
Book Description
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 16
Book Description
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Promoting the Colonial Idea
Author: T. Chafer
Publisher: Springer
ISBN: 1403919429
Category : History
Languages : en
Pages : 257
Book Description
Challenging the notion that there was no 'popular imperialism' in France, this important new book examines the importance of France's colonial role in the development of French society and culture after 1870. It assesses the impact of colonial propaganda on public attitudes in France and the relationship between French imperialism, republicanism and nationalism. It analyses metropolitan representations of empire, traces the development of a colonial 'science' and discusses the enduring importance of images and symbols of empire in contemporary France. It will be of interest to students of imperial, social and cultural history as well as to historians of contemporary France.
Publisher: Springer
ISBN: 1403919429
Category : History
Languages : en
Pages : 257
Book Description
Challenging the notion that there was no 'popular imperialism' in France, this important new book examines the importance of France's colonial role in the development of French society and culture after 1870. It assesses the impact of colonial propaganda on public attitudes in France and the relationship between French imperialism, republicanism and nationalism. It analyses metropolitan representations of empire, traces the development of a colonial 'science' and discusses the enduring importance of images and symbols of empire in contemporary France. It will be of interest to students of imperial, social and cultural history as well as to historians of contemporary France.
Promoting Social and Emotional Learning
Author: Maurice J. Elias
Publisher: ASCD
ISBN: 0871202883
Category : Affective education
Languages : en
Pages : 175
Book Description
The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Publisher: ASCD
ISBN: 0871202883
Category : Affective education
Languages : en
Pages : 175
Book Description
The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Jump Start Health! Practical Ideas to Promote Wellness in Kids of All Ages
Author: David Campos
Publisher: Teachers College Press
ISBN: 0807771317
Category : Education
Languages : en
Pages : 241
Book Description
This dynamic resource will help classroom teachers jump start their students on a path to a healthy lifestyle. The author helps us understand the obesity crisis and offers practical ideas for incorporating wellness initiatives into the elementary curriculum. Each idea presented has a clear learning objective, addresses federal health standards, and includes a step-by-step approach with activities for the classroom. This hands-on, comprehensive book provides a set of tools that will help teachers and health practitioners improve the eating habits and exercise patterns of youngsters nationwide. Unlike other health curricula,Jump Start Health!is unique because it provides teaching materials that: Ask a range of critical thinking questions. Encourage collaboration and community building. Embody the National Education Standards and National Health Standards. David Camposis an associate professor of education at the University of the Incarnate Word in San Antonio, Texas. “In the rich tradition of a child-centered curriculum, David Campos presents a useful, comprehensive, and clear resource for keeping children physically and psychologically healthy. Providing a rich context for a ‘well being’ perspective, he guides teachers, parents, and the community through understanding the necessity for all adults to ensure a nurturing environment for every age child.” —Mari Koerner, Professor and Dean, Mary Lou Fulton Teachers College, Arizona State University “This how-to manual is a panoply of original lesson plans and practical strategies for eradicating the poor dietary and exercise habits that are diminishing the health and wellness of our society. This book is a definitive guide for restoring and maintaining one of our most precious commodities:the health and well-being of our children.” —La Vonne I. Neal, Northern Illinois University, Dean, College of Education “Dr. Campos has made a valuable contribution to the national discussion regarding how we, as a country, can effectively address the evolving tragedy of the childhood obesity epidemic.” —Norman H. Chenven, M.D., Founder & CEO, Austin Regional Clinic
Publisher: Teachers College Press
ISBN: 0807771317
Category : Education
Languages : en
Pages : 241
Book Description
This dynamic resource will help classroom teachers jump start their students on a path to a healthy lifestyle. The author helps us understand the obesity crisis and offers practical ideas for incorporating wellness initiatives into the elementary curriculum. Each idea presented has a clear learning objective, addresses federal health standards, and includes a step-by-step approach with activities for the classroom. This hands-on, comprehensive book provides a set of tools that will help teachers and health practitioners improve the eating habits and exercise patterns of youngsters nationwide. Unlike other health curricula,Jump Start Health!is unique because it provides teaching materials that: Ask a range of critical thinking questions. Encourage collaboration and community building. Embody the National Education Standards and National Health Standards. David Camposis an associate professor of education at the University of the Incarnate Word in San Antonio, Texas. “In the rich tradition of a child-centered curriculum, David Campos presents a useful, comprehensive, and clear resource for keeping children physically and psychologically healthy. Providing a rich context for a ‘well being’ perspective, he guides teachers, parents, and the community through understanding the necessity for all adults to ensure a nurturing environment for every age child.” —Mari Koerner, Professor and Dean, Mary Lou Fulton Teachers College, Arizona State University “This how-to manual is a panoply of original lesson plans and practical strategies for eradicating the poor dietary and exercise habits that are diminishing the health and wellness of our society. This book is a definitive guide for restoring and maintaining one of our most precious commodities:the health and well-being of our children.” —La Vonne I. Neal, Northern Illinois University, Dean, College of Education “Dr. Campos has made a valuable contribution to the national discussion regarding how we, as a country, can effectively address the evolving tragedy of the childhood obesity epidemic.” —Norman H. Chenven, M.D., Founder & CEO, Austin Regional Clinic
Weird Ideas That Work
Author: Robert I. Sutton
Publisher: Simon and Schuster
ISBN: 0743212126
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.
Publisher: Simon and Schuster
ISBN: 0743212126
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.
Development Challenges, South-South Solutions: February 2013 Issue
Author: David South, Writer
Publisher: DSConsulting
ISBN:
Category :
Languages : en
Pages : 18
Book Description
Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011. Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers? Follow @SouthSouth1.
Publisher: DSConsulting
ISBN:
Category :
Languages : en
Pages : 18
Book Description
Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011. Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers? Follow @SouthSouth1.
The SAGE Handbook of Marketing Ethics
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections