New Products: The Key Factors in Success PDF Download

Author: Robert G. Cooper
Publisher: Marketing Classics Press
ISBN: 1613112300
Category : Business & Economics
Languages : en
Pages : 57

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Author: R.G. Cooper
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Tim Pyron
Publisher: Que Publishing
ISBN: 9780789730725
Category : Computers
Languages : en
Pages : 1258

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Book Description
By covering this project management tool, this work offers the reader an understanding of the features, functions and best practices of project management.

Author: Dennis J. Cohen
Publisher: John Wiley & Sons
ISBN: 9780787958572
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Project managers are no longer judged by the technical success oftheir projects alone. They're also held accountable for theircontributions to the company's financial goals. Yet most projectmanagers don't have the business knowledge necessary to makeproject-based decisions that lead to bottom-line success. In thisbook, Dennis Cohen and Robert Graham, both former universityprofessors and experienced project management consultants, providethe skills that, until now, could only be gained through a graduatedegree and years of hands-on experience. Cohen and Graham walk project managers through basic businessconcepts such as value creation, accounting and finance, strategy,and marketing. They connect these concepts to the decisions projectmanagers face every day. And they make it easy to apply theresulting solutions on the job through a unique business systemscalculator. Readers can use the online calculator in conjunctionwith the book to understand how different project variables affectbusiness outcomes, to determine the overall impact of proposedproject changes, and to evaluate the economic results of manydecisions they make. Cohen and Graham's principles apply equally to projects inbusiness, non-profit, and government organizations. And each one isillustrated through case studies drawn from a range of industries,including pharmaceuticals, the technology sector, even thewinemaking business. Whether the mandate is to get new products tomarket, improve the infrastructure, or better serve customers andclients, this book teaches project managers how to make day-to-daydecisions from an upper-management perspective. And it provides ablueprint for planning and pitching potential projects thatdemonstrates a higher level of business savvy.

Author: Robert G. Cooper
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 44

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Author: Scott E. Seibert
Publisher:
ISBN:
Category : Communication in organizations
Languages : en
Pages : 516

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Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415249881
Category : Business & Economics
Languages : en
Pages : 730

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Author: David A Harper
Publisher: Routledge
ISBN: 1134791607
Category : Business & Economics
Languages : en
Pages : 429

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Book Description
Enterpreneurship is central to the market process, and yet most theories of it fail to tackle the problem of how economic agents learn from their experience. This book redresses this by systematically applying the ideas of Karl Popper. It treats the entrepeneur as a theorist who develops conjectures which are then tested by exposure to the market, in an effort to eliminate errors. This is a critical aspect of the development of new ventures, as most entrepeneurial ideas turn out to be mistakes, at least in their original form.

Author: Erin Yu-Ching Lin
Publisher: Springer
ISBN: 0230584276
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Author: Larisa V Shavinina
Publisher: Elsevier
ISBN: 008044198X
Category : Architecture
Languages : en
Pages : 1202

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Book Description
The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.