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Author: Harry Beckwith Publisher: Business Plus ISBN: 0759521522 Category : Business & Economics Languages : en Pages : 138
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Harry Beckwith Publisher: Business Plus ISBN: 0759521522 Category : Business & Economics Languages : en Pages : 138
Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Graeme Tomlinson Publisher: Random House ISBN: 1473575001 Category : Health & Fitness Languages : en Pages : 323
Book Description
You don't need another new diet. You just need this book. As seen on ITV's Save Money and Lose Weight and This Morning. ‘This is a brilliant book’ Phillip Schofield 'The book to turn to for advice you can trust.' Mail on Sunday ‘If you want to lose weight then this book is for you.’ Dietician Nichola Ludlam-Raine (as seen on BBC, ITV & Channel 4) Discover how to lose weight for good. No gimmicks, no rules, no tough exercise regime. Just a straightforward, proven science-based method. Graeme Tomlinson, a.k.a. The Fitness Chef, has amassed over 600,000 instagram followers thanks to his myth-busting health-and-diet infographics. In this digestible infographic guide, you will discover: how to lose weight and keep it off forever and why you don’t need a complicated new diet, slimming-club rules or a personal trainer. Empower yourself to make informed food choices and be inspired by Graeme's 70 easy, lower-calorie versions of popular foods - including curries, fry ups and even fish and chips. You can still eat your favourite biscuits and enjoy carbs, fats and sugar. After reading this book you will be able to make informed food choices for the rest of your life and succeed at any weight-loss goal.
Author: Manfred Krafft Publisher: Springer Science & Business Media ISBN: 3540720030 Category : Business & Economics Languages : en Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Jules Pieri Publisher: McGraw Hill Professional ISBN: 1260135861 Category : Business & Economics Languages : en Pages : 337
Book Description
This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business.Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations.If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.
Author: Naomi Klein Publisher: Macmillan ISBN: 9780312203436 Category : Business & Economics Languages : en Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Roger Connors Publisher: Penguin ISBN: 0698194357 Category : Business & Economics Languages : en Pages : 418
Book Description
From the world’s leading experts on workplace accountability comes the most comprehensive study on the subject, revealing the cure that could fix low employee engagement in the workplace once and for all One factor, more than any other, causes the problems business leaders fear most. Lackluster performance, sinking profits, and unmet stockholder expectations all stem from one source: a massive decline in employee engagement. Rather than blaming employees themselves for the decline, however, the Workplace Accountability Study reveals how to fix it: the secret lies with those who lead and manage our organizations. To inspire employees to be fully engaged, mentally and emotionally, in their work, leaders must first and foremost fix accountability—in themselves, their teams, and the entire enterprise. But how? To answer that question, Roger Connors and Tom Smith—cofounders of Partners In Leadership, the Accountability Training and Culture Change Company, and the authors of the New York Times bestseller The Oz Principle, the definitive bible on workplace accountability—have joined forces with three expert field practitioners. The resulting book not only presents eye-opening insights drawn from the authors’ three-year, first-of-its-kind Workplace Accountability Study, it also offers 240 proven solutions advanced by 120 successful leaders interviewed exclusively for this book. Their combined wisdom can help you solve every conceivable accountability problem, whenever and wherever it pops up. Since one size does not fit all in today’s challenging business environment, this official sequel to The Oz Principle provides an innovative, self-directed journey into accountability that enables you to tailor solutions to your own unique situation. Fix It tackles the 16 Accountability Traits consistently found in highly accountable, effective people, teams, and organizations, and it guides you to the ones you need to fix right now. You will design your personally tailored path through the book: 1. In Part 1, you create your Fix It Bucket List by taking the three-minute Fix It Assessment. 2. In Part 2, you spend fifteen minutes reading about the Accountability Trait in question. 3. In Part 3, you explore several tried-and-true solutions that will work for you, your team, or your entire organization. Fix It is destined to become an indispensable leadership and management resource for resolving any pressing problem in your organization. Whatever you need, from more accountability and ownership to greater engagement and leadership, this book will help you get the results you need. For more information, visit: www.fixit-book.com
Author: H Douglas Goff Publisher: Springer Science & Business Media ISBN: 1461460964 Category : Technology & Engineering Languages : en Pages : 470
Book Description
Ice Cream, 7th Edition focuses on the science and technology of frozen dessert production and quality. It explores the entire scope of the ice cream and frozen dessert industry, from the chemical, physical, engineering and biological principles of the production process to the distribution of the finished product. It is intended for industry personnel from large to small scale processors and suppliers to the industry and for teachers and students in dairy or food science or related disciplines. While it is technical in scope, it also covers much practical knowledge useful to anyone with an interest in frozen dessert production. World-wide production and consumption data, global regulations and, as appropriate, both SI and US units are provided, so as to ensure its relevance to the global frozen dessert industry. This edition has been completely revised from the previous edition, updating technical information on ingredients and equipment and providing the latest research results. Two new chapters on ice cream structure and shelf-life have been added, and much material has been rearranged to improve its presentation. Outstanding in its breadth, depth and coherence, Ice Cream, 7th Edition continues its long tradition as the definitive and authoritative resource for ice cream and frozen dessert producers.
Author: Harry Beckwith
Author: Harry Beckwith
Author: David A. Aaker
Author: Graeme Tomlinson
Author: Manfred Krafft
Author: Jules Pieri
Author: 
Author: Naomi Klein
Author: Roger Connors
Author: I. M. Crawford
Author: H Douglas Goff