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Author: Adam DuVander Publisher: ISBN: 9781737029601 Category : Languages : en Pages :
Book Description
Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Author: Adam DuVander Publisher: ISBN: 9781737029601 Category : Languages : en Pages :
Book Description
Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Author: John Sonmez Publisher: ISBN: 9780999081440 Category : Languages : en Pages : 502
Book Description
For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.
Author: John Z. Sonmez Publisher: Simple Programmer, LLC ISBN: 9780999081419 Category : Computer programming Languages : en Pages : 796
Book Description
"Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal. Today John helps more than 1.4 million programmers every year to increase their income by developing this unique blend of skills. Who Should Read This Book? Entry-Level Developers - This book will show you how to ensure you have the technical skills your future boss is looking for, create a resume that leaps off a hiring manager's desk, and escape the "no work experience" trap. Mid-Career Developers - You'll see how to find and fill in gaps in your technical knowledge, position yourself as the one team member your boss can't live without, and turn those dreaded annual reviews into chance to make an iron-clad case for your salary bump. Senior Developers - This book will show you how to become a specialist who can command above-market wages, how building a name for yourself can make opportunities come to you, and how to decide whether consulting or entrepreneurship are paths you should pursue. Brand New Developers - In this book you'll discover what it's like to be a professional software developer, how to go from "I know some code" to possessing the skills to work on a development team, how to speed along your learning by avoiding common beginner traps, and how to decide whether you should invest in a programming degree or 'bootcamp.'"--
Author: Titus Winters Publisher: O'Reilly Media ISBN: 1492082767 Category : Computers Languages : en Pages : 602
Book Description
Today, software engineers need to know not only how to program effectively but also how to develop proper engineering practices to make their codebase sustainable and healthy. This book emphasizes this difference between programming and software engineering. How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization. You’ll explore three fundamental principles that software organizations should keep in mind when designing, architecting, writing, and maintaining code: How time affects the sustainability of software and how to make your code resilient over time How scale affects the viability of software practices within an engineering organization What trade-offs a typical engineer needs to make when evaluating design and development decisions
Author: Mike Gunderloy Publisher: John Wiley & Sons ISBN: 0782151256 Category : Computers Languages : en Pages : 322
Book Description
"Two thumbs up" —Gregory V. Wilson, Dr. Dobbs Journal (October 2004) No one can disparage the ability to write good code. At its highest levels, it is an art. But no one can confuse writing good code with developing good software. The difference—in terms of challenges, skills, and compensation—is immense. Coder to Developer helps you excel at the many non-coding tasks entailed, from start to finish, in just about any successful development project. What's more, it equips you with the mindset and self-assurance required to pull it all together, so that you see every piece of your work as part of a coherent process. Inside, you'll find plenty of technical guidance on such topics as: Choosing and using a source code control system Code generation tools--when and why Preventing bugs with unit testing Tracking, fixing, and learning from bugs Application activity logging Streamlining and systematizing the build process Traditional installations and alternative approaches To pull all of this together, the author has provided the source code for Download Tracker, a tool for organizing your collection of downloaded code, that's used for examples throughout this book. The code is provided in various states of completion, reflecting every stage of development, so that you can dig deep into the actual process of building software. But you'll also develop "softer" skills, in areas such as team management, open source collaboration, user and developer documentation, and intellectual property protection. If you want to become someone who can deliver not just good code but also a good product, this book is the place to start. If you must build successful software projects, it's essential reading.
Author: Simon Commander Publisher: Edward Elgar Publishing ISBN: 9781781958513 Category : Business & Economics Languages : en Pages : 264
Book Description
The software industry represents a unique example of a truly global industry, growing rapidly in both developed and developing countries. This important book provides the first serious study of the growth of the industry in emerging markets, with an excellent discussion of the key cases including India, China and Brazil. Simon Commander is to be congratulated producing such a timely and policy relevant book. Saul Estrin, London Business School, UK This book aims to promote an understanding of the origins and dynamics of the software industry in a number of key emerging markets Brazil, China, India and Israel, and to establish what experiences, if any, are potentially replicable in other prevailing markets. In-depth interviews with leading players in the industry are combined with other new data to provide a comparative study of the dynamics of the sector in emerging markets, to emphasise the public policy implications of these developments, and place them in a wider international context. The last 25 years have seen an explosive growth in the software industry, which is still overwhelmingly dominated by firms from North America and Europe. The authors argue that a number of companies from emerging markets have made significant headway and have even consolidated their positions on account of major cost advantages. They go on to explain the factors behind these developments, and conclude that the software industry, through its ability to project good corporate governance, its lack of hierarchy and widespread use of motivating working practices and compensation schemes, has proved a powerful example to other sectors in these emerging market economies. This book will be of immense interest to both academics and practitioners with an interest in development economics or technology.
Author: Pete Goodliffe Publisher: "O'Reilly Media, Inc." ISBN: 1491905581 Category : Computers Languages : en Pages : 362
Book Description
If you're passionate about programming and want to get better at it, you've come to the right source. Code Craft author Pete Goodliffe presents a collection of useful techniques and approaches to the art and craft of programming that will help boost your career and your well-being. The book's standalone chapters span the range of a software developer's life--dealing with code, learning the trade, and improving performance--with no language or industry bias.
Author: Greg Wilson Publisher: "O'Reilly Media, Inc." ISBN: 0596554672 Category : Computers Languages : en Pages : 621
Book Description
How do the experts solve difficult problems in software development? In this unique and insightful book, leading computer scientists offer case studies that reveal how they found unusual, carefully designed solutions to high-profile projects. You will be able to look over the shoulder of major coding and design experts to see problems through their eyes. This is not simply another design patterns book, or another software engineering treatise on the right and wrong way to do things. The authors think aloud as they work through their project's architecture, the tradeoffs made in its construction, and when it was important to break rules. This book contains 33 chapters contributed by Brian Kernighan, KarlFogel, Jon Bentley, Tim Bray, Elliotte Rusty Harold, Michael Feathers,Alberto Savoia, Charles Petzold, Douglas Crockford, Henry S. Warren,Jr., Ashish Gulhati, Lincoln Stein, Jim Kent, Jack Dongarra and PiotrLuszczek, Adam Kolawa, Greg Kroah-Hartman, Diomidis Spinellis, AndrewKuchling, Travis E. Oliphant, Ronald Mak, Rogerio Atem de Carvalho andRafael Monnerat, Bryan Cantrill, Jeff Dean and Sanjay Ghemawat, SimonPeyton Jones, Kent Dybvig, William Otte and Douglas C. Schmidt, AndrewPatzer, Andreas Zeller, Yukihiro Matsumoto, Arun Mehta, TV Raman,Laura Wingerd and Christopher Seiwald, and Brian Hayes. Beautiful Code is an opportunity for master coders to tell their story. All author royalties will be donated to Amnesty International.
Author: Adam DuVander
Author: Adam DuVander
Author: John Sonmez
Author: John Z. Sonmez
Author: Titus Winters
Author: Mike Gunderloy
Author: 
Author: Simon Commander
Author: United States. Federal Communications Commission
Author: Pete Goodliffe
Author: Greg Wilson